By Robert Rose published January 28, 2022

How Planning To Fail Can Succeed [Rose-Colored Glasses]

A recent conversation in a social media marketing group got Robert Rose thinking: Does it ever make sense to put out content with the explicit goal of failing? Continue reading

By Robert Rose published January 21, 2022

Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading

By Jodi Harris published January 20, 2022

How To Write an Inspiring Content Marketing Mission Statement [Examples]

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out. Continue reading

By Robert Rose published January 14, 2022

You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]

Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading

By Ann Gynn published January 13, 2022

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading

By Robert Rose published November 3, 2021

Are Inbound Marketing and Content Marketing Still Different?

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading

By Ann Gynn published October 28, 2021

Why the Future of Demand Gen Lies in Self-Service Content Experiences

B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading

By Kim Moutsos published October 27, 2021

How’d You Make That Flipping Awesome Content for HBO?

What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience’s engaged even when their favorite programming ends. Continue reading

By Robert Rose published October 21, 2021

3 Disruptions To Know To Prepare for the Future of Content and Marketing

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading

By Jodi Harris published October 12, 2021

In People We Trust: Here’s How To Make Your Content More Human

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading

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