By Ann Gynn published March 11, 2021

7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye

Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading

By Ann Gynn published February 16, 2021

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading

By Ann Gynn published February 8, 2021

How One Brand Grew a Massive Audience by Building a News Site [Example]

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading

By Stephanie Stahl published February 2, 2021

You Can’t Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading

By Gina Balarin published December 1, 2020

Activating Empathy: How to Manage It, Measure It, and Market With It

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading

By Ann Gynn published November 23, 2020

How to Do Inclusive Content That Helps Your Audience and Business

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
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By Ann Gynn published November 11, 2020

How a Digital-First Content Strategy Can Help Print [Winning Example]

A digital-first content marketing strategy doesn’t mean digital only. That lesson comes from TD Ameritrade Institutional and its content agency, Imagination. Learn how they incorporated print into their award-winning strategy. Continue reading

By Robert Rose published November 10, 2020

What You Need to Know About the Data Party Game

What’s in a name? In the data game, it could be a lot or nothing at all. Robert Rose sets the record straight on audience data origins, why it matters, and what it means for your content marketing future. Continue reading

By Jodi Harris published November 3, 2020

7 Content Experts Share What Matters Most in 2021

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading

By Daisy Quaker published October 29, 2020

Audience Research Led to Tattoo-Worthy Content Marketing

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading

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