Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading
Stop Thinking About Personalized Content as an Extra
Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. Continue reading
Buyer Personas: One Method Doesn’t Fit All
One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas. Continue reading
How to Make Your Content Personalized but Not Creepy
Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance. Continue reading
Do You Think Stereotypes and Personas Are Synonymous?
NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts. Continue reading
Is Your Content Ready to Zig and Zag With Your Buyers?
Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how. Continue reading
Is April Fools’ Day Worth the Risk for Brands?
April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading
Get to Your Audience’s Core: Know Their Content Intent
Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading
Your 2020 Mission: A Unified Strategy for Content in Your Marketing
We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading
Do What Most Content Marketers Don’t and Get Better Results
Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on. Continue reading
