Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading
Make a Mission Statement for Better Content Marketing
Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading
To Gate or Not to Gate? Is That Really the Question?
If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading
How to Create a Not-Awkward Personalization Strategy
Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading
Who Should Be at the Center of Your Sales and Marketing Alignment?
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading
Create a Content Marketing Strategy in 3 Steps
We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading
Your Audience Is Not the Same as Your Marketing Database
Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading
15 Resources to Help You Check Your Content Marketing Now
About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
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Content Can Perpetuate Racism and Inequity. It’s Time to Do Better
Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading
How to Do Diverse and Inclusive Content Marketing That Matters
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading
