We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions. Continue reading
7 Questions to Troubleshoot Your Content Marketing
Whether you’re new to or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better long-term success. Continue reading
How Cisco Merges Martech With Creative Content
With 700 product families marketed in silos, Cisco and its prospects encountered a fragmented experience and an ineffective content marketing process. So they flipped the framework and things are changing. Learn how they’re doing it. Continue reading
The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)
Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game. Continue reading
Don’t Fear Chatbots If You Have a Rich Content Strategy
Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading
Xerox Prints New Vision With Marketing
How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination. Continue reading
How Content Marketing Became One Brand’s Trusted, Unified Source
Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination. Continue reading
Are You Really Smart About How AI Works in Marketing?
What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting. Continue reading
Why You May Want to Rethink Data, Privacy, and Content
No matter how diligent you’ve been with GDPR compliance, the full implications of digital data collection, usage, and protection go much deeper than you may think. Consider these examples – and the lessons they hold for content marketers. Continue reading
What’s Your Answer? 25 Questions from Content Marketing Experts
Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too. Continue reading
