Skip to content
Depiction of the marketing funnel shows there's more to know beyond the traditional approach.

Revamp the Marketing Funnel? It’s Past Time To Add Empathy

The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships.
engaged-subscribed-audience-magic

How a Subscribed Audience Can Draw a Crowd for Your Next Content Product

Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.
Clock face representing the lifespan of news content

Research Says These Two Choices Determine Your Content’s Shelf Life

Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains.
ai-opportunity-b2b-marketers

Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
content-practice-blueprint

Build a Sustainable Content Practice With This 5-Point Blueprint

Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
point-of-view-architecture

Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust

Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
ask-why-before-you-buy-content-tech-ai

Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This

Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
A chess piece and gear representing strategy and tech for content tool purchases.

4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy

ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
get-content-intention-right

How To Map Content to Customer Intent (and Make Your Sales Team Happy)

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.
power-of-human-infused-ai

Don’t Waste AI and Human Potential – Push Them Both To Do Better

How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.
5cs-content-strategy

Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]

To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how.
marketing-climate-change

Is Marketing Climate Change Coming? Or Is It Already Here?

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.