For the Love of Libraries: How Libraries Use Content to Tell New Stories
February 14, 2018
Natalya Minkovsky
Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways.
Go Behind the Scenes of Coca-Cola’s Storytelling
February 9, 2018
Clare McDermott
The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager.
How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future
February 1, 2018
Marcia Riefer Johnston
Do you tune out when people talk about structured content? Or do the benefits come off as a miracle cure? Learn why it’s worth understanding, how it delivers on the promises, and what it means to set your content free by structuring it.
How to Stop Acting Like a Marketer and Start Acting Like a Publisher
January 18, 2018
Marcia Riefer Johnston
How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution.
13 Smart Brands Using Technology to Power Their Content
January 16, 2018
Jodi Harris
Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy.
How Content Marketing Can Save Your Digital Marketing Strategy
January 12, 2018
Robert Rose
In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain.
The Zen of Content Marketing: Higher Consciousness, Better Performance
December 28, 2017
Marcia Riefer Johnston
Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about.
Is Your Marketing Ready for 2018?
December 20, 2017
Marcia Riefer Johnston
In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017.
How to Better Understand the Size and Composition of Your B2B Audience
December 14, 2017
Jeff Herrmann
Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to better understand the size, composition, and preferences of your audience.
Less Brand, More Identity: The Zombie Business Cure
December 7, 2017
Marcia Riefer Johnston
Do your brand and identity align? Or is your company a zombie that does whatever it takes to keep going? Learn how to avoid (or cure) your zombie-like behavior by making brand and identity work together in your content.
How to Adopt a Customer-Centric Strategy for Your Content
November 30, 2017
Marcia Riefer Johnston
If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers.
Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments
November 29, 2017
Robert Rose
What is a more foundational argument for content strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist recommended by Robert Rose.
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