By Ann Gynn published June 4, 2020

25 Answers to the Most Frequently Asked Questions in Content Marketing

Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading

By Joe Pulizzi published May 14, 2020

8 Things to Help Your Content Marketing Survive the Pandemic

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading

By Amanda Milligan published April 29, 2020

14 Experts Share How to Get Support for Content Marketing

Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading

By Stephanie Stahl published April 23, 2020

How We’re Navigating the New Now of Content Marketing

CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you’re doing it, too. Continue reading

By Stephanie Stahl published April 14, 2020

Content Marketing Can Do More Than Survive in the New World

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading

By Ann Gynn published April 7, 2020

7 Steps to Create a Helpful Interim Content Marketing Strategy

Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy.
Continue reading

By Megan Mahoney published March 24, 2020

7 Free Ways to Get Original Data for Your Content

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading

By Ann Gynn published March 17, 2020

Should the News Disrupt Your Content Calendar? Here’s How to Decide

Your editorial calendar is set. Then, something happens that’s out of your control. At first, the headlines don’t impact your brand. Then they do. What should happen with your content marketing? Continue reading

By Robert Rose published February 24, 2020

No One Can Break Your Content Rules If They Don’t Exist

Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading

By Dennis Shiao published January 30, 2020

A Small Amount of Data Can Do It for B2B Personalization

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading

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