By Bethany Johnson published September 20, 2018

How Cisco Merges Martech With Creative Content

With 700 product families marketed in silos, Cisco and its prospects encountered a fragmented experience and an ineffective content marketing process. So they flipped the framework and things are changing. Learn how they’re doing it. Continue reading

By Stephanie Stahl published September 13, 2018

The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game. Continue reading

By Bethany Johnson published September 5, 2018

Don’t Fear Chatbots If You Have a Rich Content Strategy

Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading

By Carla Johnson published August 17, 2018

Xerox Prints New Vision With Marketing

How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination. Continue reading

By Carla Johnson published August 10, 2018

How Content Marketing Became One Brand’s Trusted, Unified Source

Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination. Continue reading

By Clare McDermott published August 9, 2018

Are You Really Smart About How AI Works in Marketing?

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting. Continue reading

By Jodi Harris published August 8, 2018

Why You May Want to Rethink Data, Privacy, and Content

No matter how diligent you’ve been with GDPR compliance, the full implications of digital data collection, usage, and protection go much deeper than you may think. Consider these examples – and the lessons they hold for content marketers. Continue reading

By Ann Gynn published August 7, 2018

What’s Your Answer? 25 Questions from Content Marketing Experts

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too. Continue reading

By Robert Rose published July 30, 2018

You Must Win Every Moment of Trust to Win the Moment of Truth

If you equate an audience’s attention with its trust, you’re headed down a dangerous path. Discover why and how you can find a better road to trust through your content marketing strategy. Continue reading

By Carla Johnson published July 27, 2018

Symantec Wins at Content by Responding to Its Audience

Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget. Continue reading