It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading
Select Your Search Marketing Tech For Now and the Future
Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading
How to Make a More Confident, Compelling Case for Content Innovation
Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas. Continue reading
Get the Audience Greenlight: A Lesson From a 19th Century Nurse
How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.
What It Takes to Get the Best Results With Marketing Automation
Marketing automation isn’t all machines and magic – it takes real human effort to get the best results. This month’s #ContentTECH discussion looks at the work to be done if you want to unleash the full potential of these tools. Continue reading
Ethical Marketing: Are You Crossing the Line?
Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading
The Most Important Lesson Learned at Content Marketing World
The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading
How to Develop a Content Strategy: Start With These 3 Questions
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading
Get a Refresh on the What, Why, Where, and How of Content Marketing
It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading
No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)
How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading
