By Wesley Cherisien published April 5, 2021

10 Psych Principles to Attract and Grow Your Audience

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading

By Mike Wills published March 31, 2021

The Only Way to Guarantee a Perfect Content Model

A developer shares the unexpected lessons he learned migrating a Fortune 500 company’s digital marketing stack. They can help content leaders communicate better with developers before their content models are set in stone. Continue reading

By Ann Gynn published March 29, 2021

Is April Fools’ Day Worth the Risk for Brands?

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading

By Ann Gynn published March 11, 2021

7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye

Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading

By Ann Gynn published February 16, 2021

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading

By Ann Gynn published February 8, 2021

How One Brand Grew a Massive Audience by Building a News Site [Example]

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading

By Stephanie Stahl published February 2, 2021

You Can’t Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading

By Gina Balarin published December 1, 2020

Activating Empathy: How to Manage It, Measure It, and Market With It

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading

By Ann Gynn published November 23, 2020

How to Do Inclusive Content That Helps Your Audience and Business

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
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By Ann Gynn published November 11, 2020

How a Digital-First Content Strategy Can Help Print [Winning Example]

A digital-first content marketing strategy doesn’t mean digital only. That lesson comes from TD Ameritrade Institutional and its content agency, Imagination. Learn how they incorporated print into their award-winning strategy. Continue reading

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