The Problem With AI Headlines
March 15, 2024
Content Marketing Institute Team
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and an interpretation that will calm your concerns.
Does AI Do ‘More’ Or ‘Less’ in Your Content Strategy?
March 12, 2024
Robert Rose
Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.
Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?
March 8, 2024
Content Marketing Institute Team
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?
Attention vs.Trust: Which Should Content Marketers Prioritize?
February 27, 2024
Robert Rose
Don’t mistake the time a consumer spends with content as an indicator of trust. Surprisingly, as trust goes up, attention goes down. So, which should you focus on?
Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)
February 20, 2024
Robert Rose
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.
Don’t Wait To See How Cookies Crumble; Cook Up a New Data Strategy Now
February 16, 2024
Content Marketing Institute Team
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
Don’t Hide — Mine Your Brand’s Flaws for Storytelling Gold
January 30, 2024
Robert Rose
Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.
What Marketers Should Do as Google Crumbles Third-Party Cookies
January 26, 2024
Content Marketing Institute Team
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy
January 25, 2024
Marisa Tranchina
Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
Solo Stove Burns Marketing Team Over Snoop Campaign
January 19, 2024
Content Marketing Institute Team
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.
6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
January 18, 2024
Divya Bisht
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
How Content Helped ServiceNow Grow From Startup to Global Brand
January 4, 2024
Ann Gynn
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
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