By Dennis Shiao published October 9, 2019

Get the Audience Greenlight: A Lesson From a 19th Century Nurse

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.

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By Jodi Harris published October 2, 2019

What It Takes to Get the Best Results With Marketing Automation

Marketing automation isn’t all machines and magic – it takes real human effort to get the best results. This month’s #ContentTECH discussion looks at the work to be done if you want to unleash the full potential of these tools. Continue reading

By Dennis Shiao published September 25, 2019

Is Your Marketing a Pillager of Privacy?

Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading

By Stephanie Stahl published September 12, 2019

The Most Important Lesson Learned at Content Marketing World

The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading

By Jodi Harris published September 3, 2019

How to Develop a Content Strategy: Start With These 3 Questions

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading

By Jodi Harris published September 2, 2019

Get a Refresh on the What, Why, Where, and How of Content Marketing

It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading

By Carla Johnson published August 29, 2019

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading

By Jodi Harris published July 22, 2019

Agencies: How to Set Your Clients’ Content Marketing Expectations

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.

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By Michael Brenner published July 12, 2019

Content Is NOT the Same as Content Marketing

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.

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By Jodi Harris published July 5, 2019

A Crash Course in ABM-Powered Content Marketing

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading