Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading
Are NFTs Something Content Marketers Should Care About?
Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company. Continue reading
Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. Continue reading
For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]
Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn. Continue reading
5 Steps To Find Your Brand Voice
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick. Continue reading
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading
How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses]
Producing more content doesn’t raise your chances of success – it risks hiding your best work. How can you make sure your signal gets found in the noisy content hurricane? Try these three techniques media companies love. Continue reading
How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)
What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world. Continue reading
Building a Content Strategy? Watch Out for That Second Step [Rose-Colored Glasses]
Coming up with an innovative content strategy seems like challenge enough. But that’s not the hard part. Robert Rose explains why the next step takes real courage – and how to tackle both. Continue reading
How’d You Make That Flipping Awesome Content for Northwell Health
Can a content marketing program grow despite a shrinking budget? The Well by Northwell Health proves it’s possible. Get an inside look at the data-driven strategy that fueled its success. Continue reading
