By Robert Rose published January 28, 2019

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading

By Dennis Shiao published January 21, 2019

Do What Most Content Marketers Don’t and Get Better Results

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on. Continue reading

By Julia McCoy published January 14, 2019

Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading

By Dennis Shiao published January 9, 2019

Opportunities for AI in Content Marketing Easily Explained

If all you know about artificial intelligence is that it powers your martech stack, you’ll want to read these easy-to-understand explanations and tangible examples. (You’ll also discover how text mining revealed a breadstick problem.) Continue reading

By Kim Moutsos published December 28, 2018

4 Content Marketing Gems to Inspire You and Your Strategy

Every week, CMI’s chief strategy advisor writes a column. Today, its editor recaps the gems that challenge us to think differently about our roles as content marketers, the role of content marketing, and what success feels like. Continue reading

By Sydni Craig-Hart published December 17, 2018

Multicultural Marketing: Why You Need to Get Started

Don’t launch a campaign only to have to issue an apology because your company offended a group in your target audience. Multicultural marketing isn’t an option. It’s mandatory for any business that wants to retain and grow its audience. Continue reading

By Carmen Hill published November 30, 2018

How to Make Your Bland Content Strategy Delicious

It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests. Continue reading

By Jonathan Crossfield published November 13, 2018

Data Privacy Law: Ignorance Is No Excuse

How do you adapt to a world far less forgiving and far more skeptical of the ways you capture and use data? Ruth Carter – internet, intellectual property, and business attorney – offers some perspective and advice. Continue reading

By Robert Rose published October 29, 2018

4 Business Models for Content Marketing

How do you evolve your business strategy for the digital world? Don’t focus on inventing, focus on integrating a combination of changes to install the function of content as a business model. Here are four models to consider. Continue reading

By Jodi Harris published October 23, 2018

The ABCs of Connecting With Generation Z

Generation Z is poised to take the marketing world by storm. Before you assume its content interests will sync with other digital natives, look at the significant ways this distinct group is rewriting the rules of brand engagement. Continue reading