By Robert Rose published September 2, 2020

Think Strategically About Your Content Model

How the heck are we ever going to get organized around content? It seems overwhelming. The answer? Be strategic using a combination of these four operating models. Continue reading

By Jodi Harris published August 26, 2020

Great Content Experiences Powered by Tech

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading

By Robert Rose published August 3, 2020

How Content Marketing Can Save Your Digital Marketing Strategy

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.
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By Lesley Vos published July 29, 2020

You May be Undermining Your Content Marketing

Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people’s decisions. But we don’t think about how our biases can be a disadvantage. Let’s explore. Continue reading

By A. Lee Judge published July 27, 2020

Is It Time to Add a New Definition for Content Marketing?

Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading

By Jodi Harris published July 23, 2020

Make a Mission Statement for Better Content Marketing

Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading

By Robert Rose published July 22, 2020

To Gate or Not to Gate? Is That Really the Question?

If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading

By Ann Gynn published July 20, 2020

How to Create a Not-Awkward Personalization Strategy

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading

By Dennis Shiao published July 14, 2020

Who Should Be at the Center of Your Sales and Marketing Alignment?

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading

By Jodi Harris published June 25, 2020

Create a Content Marketing Strategy in 3 Steps

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading

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