By Jodi Harris published June 25, 2020

Create a Content Marketing Strategy in 3 Steps

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading

By Robert Rose published June 15, 2020

Your Audience Is Not the Same as Your Marketing Database

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading

By Kim Moutsos published June 11, 2020

15 Resources to Help You Check Your Content Marketing Now

About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
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By Stephanie Stahl published June 9, 2020

Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading

By Ann Gynn published June 5, 2020

How to Do Diverse and Inclusive Content Marketing That Matters

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading

By Ann Gynn published June 4, 2020

25 Answers to the Most Frequently Asked Questions in Content Marketing

Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading

By Joe Pulizzi published May 14, 2020

8 Things to Help Your Content Marketing Survive the Pandemic

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading

By Amanda Milligan published April 29, 2020

14 Experts Share How to Get Support for Content Marketing

Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading

By Stephanie Stahl published April 23, 2020

How We’re Navigating the New Now of Content Marketing

CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you’re doing it, too. Continue reading

By Stephanie Stahl published April 14, 2020

Content Marketing Can Do More Than Survive in the New World

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading

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