What’s in a name? In the data game, it could be a lot or nothing at all. Robert Rose sets the record straight on audience data origins, why it matters, and what it means for your content marketing future. Continue reading
7 Content Experts Share What Matters Most in 2021
How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading
Audience Research Led to Tattoo-Worthy Content Marketing
Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading
How to Get in Your Customers’ Heads for Invaluable Research
When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. (And it worked beyond expectations.) Continue reading
The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)
Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading
The End of Third-Party Cookies: What Marketers Need to Know
A customer-centric content experience is the goal. But data management issues and an impending seismic shift may thwart that. Use these approaches to bridge the chasm created when Google, Apple, and others end third-party cookies. Continue reading
Think Strategically About Your Content Model
How the heck are we ever going to get organized around content? It seems overwhelming. The answer? Be strategic using a combination of these four operating models. Continue reading
Great Content Experiences Powered by Tech
Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading
How Content Marketing Can Save Your Digital Marketing Strategy
Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.
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You May be Undermining Your Content Marketing
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people’s decisions. But we don’t think about how our biases can be a disadvantage. Let’s explore. Continue reading
