Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust
July 11, 2023
Robert Rose
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This
June 27, 2023
Robert Rose
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy
June 23, 2023
Content Marketing Institute Team
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
How To Map Content to Customer Intent (and Make Your Sales Team Happy)
June 20, 2023
Robert Rose
Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.
Don’t Waste AI and Human Potential – Push Them Both To Do Better
June 13, 2023
Robert Rose
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.
Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]
May 30, 2023
Robert Rose
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how.
Is Marketing Climate Change Coming? Or Is It Already Here?
May 26, 2023
Content Marketing Institute Team
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.
How To Adjust Your Content During an Uncertain Economy
May 24, 2023
Julia Pizzolato
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.
AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses]
May 23, 2023
Robert Rose
What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
May 19, 2023
Content Marketing Institute Team
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
How To Reinvent Your Content Discovery Strategy in the Age of AI
May 4, 2023
Ahava Leibtag
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
May 2, 2023
Robert Rose
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
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