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How To Adjust Your Content During an Uncertain Economy

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.
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AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses]

What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.
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Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements

Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
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How To Reinvent Your Content Discovery Strategy in the Age of AI

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
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AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]

Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
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Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
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Watch Your Language: How To Win at Global Customer Service Content

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.
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Google Did a Cookie-Free Experiment. Should the Results Matter to You?

Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?
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For a Better Customer Experience, Make Your Buying Process Less Efficient (Yes, Really) [Rose-Colored Glasses]

Over the last two decades, marketers have worked hard to reduce or remove friction in the buying process. But what if that’s a mistake? A recent delivery from Domino’s prompts Robert Rose to explain why.
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How To Get Your Audience To Give Their Data for Personalized Content

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.
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How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]

The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience.
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Get Executive Buy-in for Content Marketing (Even in an Economic Downturn)

Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.