By Andrea Fryrear published April 11, 2017

New Way to Build Personas Over Time

The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience. Continue reading

By Daniel Hochuli published April 9, 2017

2 Funnels Are Necessary for Content Marketing

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading

By George Stenitzer published April 7, 2017

Simplify Your Content Marketing Strategy with a One-Page Plan

A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.

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By Michael Brenner published April 3, 2017

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Meghan Casey published March 30, 2017

Why You Need Content Strategy Before Editorial Planning

You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
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