AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses]
May 23, 2023
Robert Rose
What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
May 19, 2023
Content Marketing Institute Team
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
How To Reinvent Your Content Discovery Strategy in the Age of AI
May 4, 2023
Ahava Leibtag
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
May 2, 2023
Robert Rose
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
April 28, 2023
Content Marketing Institute Team
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Watch Your Language: How To Win at Global Customer Service Content
April 26, 2023
Robert Rose
Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.
Google Did a Cookie-Free Experiment. Should the Results Matter to You?
April 21, 2023
Content Marketing Institute Team
Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?
How To Get Your Audience To Give Their Data for Personalized Content
April 12, 2023
Jodi Harris
If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.
How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]
April 11, 2023
Robert Rose
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience.
Get Executive Buy-in for Content Marketing (Even in an Economic Downturn)
April 11, 2023
JD Metz
Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
April 7, 2023
Content Marketing Institute Team
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.
Take This Step To Get Over Your Fear of Content Collaboration
April 4, 2023
Robert Rose
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
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