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LinkedIn Newsletters: Do They Get Results for Brands?

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.
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3 Email Design Trends for Content Marketers To Use in 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year.
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Is There Such a Thing as the Best Word Count for SEO?

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users.
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How To Find SEO and Keyword Ranking Success on Google in 2022

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022.
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7 Insights To Improve Your Content Marketing SEO

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.
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How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started.
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Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers.
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Organic Search Rankings: How to Boost Your CTR

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming.
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Internal Linking for SEO: How To Get It Right

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly.
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10 Social Media Monitoring Tools for Your Brand

If you give them something to talk about (and sometimes even when you don’t), people will be commenting, mentioning, and chatting about your brand on social media. So, you better listen up. Here are some tools to help.
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3 Pre-Launch Steps To Make Your Content Project Stronger

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.
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Write Each SEO Page Title with Google Changes in Mind

Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.