Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles.

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.

Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program.

A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know.

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search.

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices.

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers.

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found.

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box.

To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips.