What Is B-Roll and Why Is It So Valuable?
October 10, 2011
Rachel Jellinek
B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to have other images you can cut away to that will add dimension to your story. B-roll can include additional video footage,...
Let’s Talk Video Equipment
October 10, 2011
Rachel Jellinek
For the self-producer, here are some things to consider when selecting equipment:
A video camera. This is pretty obvious, of course, but which one? There are thousands from which to choose that will be perfectly adequate for the DIY producer. Even something as modest as the video recorder on a smartphone...
Diagnosis: Reimagining the Tried-and-True White Paper
October 10, 2011
Rachel Foster
Interactive white papers and video white papers are helping revive the reputation of the B2B marketing workhorse.
Some say the value of the B2B white paper is slowly eroding under the weight of its success. White papers were once the simple, functional, unfussy marketing tactic of B2B. These days, so...
Do-It-Yourself Video?
October 10, 2011
Rachel Jellinek
A video producer explores the limits of DIY and the absolute importance of b-roll.
I never argue that all video must be professionally made. In many cases, creating your own video is in fact the best approach. But all of us also know that self-produced business videos can look … well, self-produced....
Video Infographic Worth 1000 Content Marketing Words
August 30, 2011
Paula Crerar
Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral.
What is a video infographic?
By definition, a video infographic is a visual representation of data and knowledge...
Why Video Interview Content Falls Short (And How to Fix It)
March 28, 2011
Thomas Clifford
Think all video interviews go smoothly? Think again.
If interviews are part of your plan to capture exceptional, engaging video content, you’re counting on someone else to give you what you want. And that can be risky.
What’s the biggest challenge in any video interview?
Capturing content that is interesting,...
How to Boost Audio Quality to Make Your Content More Effective
March 7, 2011
Constance Semler
Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing world, and here’s why:
1) Get big rewards for a little extra effort
Pay just a little...
5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary
March 1, 2011
Thomas Clifford
It goes by many names.
A marketing video.
A branding documentary.
A corporate video.
Call it what you will, every once in a while, I’ll bump into one of these short videos and I’ll be amazed at what I’m watching.Continue reading
3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program
February 25, 2011
Nate Riggs
For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content.
If you don’t have a background in media production, it can be a daunting challenge. While having a solid strategy for your media production efforts...
6 Videos to Inspire Content Marketers
December 29, 2010
Michele Linn
Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 months. This is the tactic with the biggest projected growth...
How To Plan a Video Budget
October 11, 2010
Russell Sparkman
Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?”
There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost...
How to Plan for Exceptional, Engaging Video Content
September 7, 2010
Shelly Bowen
Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful...
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