In 2010, GEICO spent $745 million on advertising. You know -- the talking gecko ads? What if GEICO spent more on supporting content creation than on buying ads? Think about who you could partner with for content creation.

Some marketers talk about “virality” as part of their game plan, but we can only create quality content that may or may not spread virally. Here's why video content continuity trumps virality.

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, "Caine's Arcade," and then think about ways your content marketing could ignite a movement.

As a health care content marketer, do you ever wonder why some hospitals and health care companies get the lion’s share of media coverage, while others struggle to get attention for their health news? Those who get consistent media coverage know the secret to health news success — forget you’re a content...

Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works -- and some that doesn't. Find out how your content measures up to the video challenge.

With the staggering amounts of video content being uploaded to the web all the time, how do you get yours to stand out in the crowd? Our Content Marketing World speakers share some tips on what kinds of brand-related videos get them to really sit up and take notice.

A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices...

Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time.

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message.

In this video post, Robert Rose, co-author with Joe Pullizzi of "Managing Content Marketing," discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating "heroic" content that speaks to your audience such that they readily carry your brand's story to others.

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re wired for body...

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only one with the formula for telling great stories. Continue reading