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The Critical Importance of “Segment Thinking” in Content Marketing

The true measure of great content is the same as the true measure of great people: It's what's on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments.

5 Videos Your Business Can't Live Without

Developing a strategy for your video marketing involves knowing how to match the video format to your purpose. Learn why you need to know these five types of videos – brand, explainer, case study, demo and culture – and see who’s already doing them well.

Hear the Call? 3 Steps for Better Video CTAs

Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective...
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4 Branded Content Lessons From a Content Cancellation

In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets -- whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation.

7 Inspiring Lessons from 2014's Top Content Marketers

Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards' Content Marketer of the Year. They have already won in individual categories, and as we celebrate their accomplishments, it's also important to understand what they're doing well. As we review...

3 Ways to Improve Marketing ROI with Video Content

As content marketing budgets continue to increase, tracking is critical to understanding whether your content strategy is effective. Luckily, just as online video content is becoming the most popular format, it's also one of the most measurable content media you can add to your mix. Get 3 ways to improve...

4 Steps to Take Video Content Beyond Ads

The real evolution online is the huge shift to video for almost every form of content and communication. Use these 4 steps to better engage your audience and take your video content beyond advertising.

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

If nonprofits want their short films to change the world, they need to be seen. Check out these 3 successful cause-driven video content efforts and the distribution strategies behind them. They're good examples of how to tell high-emotion stories with visual content.

Optimize Your Video Content: A Simple 5-Step Process

Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. Use this simple 5-step process to optimize your video content.

5 Steps to Repurposing Killer Online Content from a Webinar

Webinars can be great for sharing expertise with your audience, but the format has drawbacks, so don't lean on them exclusively. Use these 5 steps to repurpose your webinars into more engaging online content.

How A Strategy Can Help You Create Video Content Worth Watching

Just about anyone can create a video these days, but coming up with a compelling, worthwhile video is another story. Find out how a content strategy can help you create video content that's worth watching.

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

The amount of video content continues to grow explosively on the internet, becoming more dominant every day. Tap into the thriving business video content scene. Learn more about five types of business videos used by big brands to push the content marketing envelope.