By Neil Patel published January 16, 2017

How to Create Super Shareable Video Content

Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos. Continue reading

By Amanda Subler published December 23, 2016

5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)

To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading

By Kristin Twiford published October 16, 2016

How to Produce Quick and Effective Video Content With Your Phone

With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips. Continue reading

By Anish Patel published June 8, 2016

5 Reasons Your Videos Aren’t Getting Any Attention

You create the video, upload it, and …. nothing (or next to nothing). What went wrong? It could be subpar SEO or a lack of transcription. Let’s take a look at where things may have diverged from great content to disappointing engagement. Continue reading

By Jodi Harris published April 12, 2016

How to Create Good Video Content: 23 Things to Know [Examples]

Few formats rival the power and versatility of video content. But it isn’t the easiest tactic to master or manage. If you want to squeeze the most value out of your video content marketing efforts, here are 23 things to keep in mind. Continue reading

By Cyd Casados published January 15, 2016

8+ Tips to Create a Great Script for Successful Videos

Voice-over artists, actors, and presenters are key to effective videos. But if they don’t have a great script, they don’t have a chance of success. Learn how to write an effective script and maximize your video achievement. Continue reading

By Jamie Field published January 11, 2016

Your Top 3 Video Distribution Questions Answered

If you don’t plan to distribute your video properly, it’s nothing more than an expense in your content marketing budget. A video production executive shares answers to the top three video distribution questions his clients ask. Continue reading

By Gary Lipkowitz published October 4, 2015

11 Ways to Use Video in Your Content Marketing

Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
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By Ardath Albee published September 8, 2015

IKEA Executes B2C Video Storytelling with Style

Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist. Continue reading

By Ardath Albee published September 1, 2015

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell. Continue reading