How to Create Good Video Content: 23 Things to Know [Examples]
April 12, 2016
Jodi Harris
Few formats rival the power and versatility of video content. But it isn't the easiest tactic to master or manage. If you want to squeeze the most value out of your video content marketing efforts, here are 23 things to keep in mind.
8+ Tips to Create a Great Script for Successful Videos
January 15, 2016
Cyd Casados
Voice-over artists, actors, and presenters are key to effective videos. But if they don’t have a great script, they don’t have a chance of success. Learn how to write an effective script and maximize your video achievement.
Your Top 3 Video Distribution Questions Answered
January 11, 2016
Jamie Field
If you don’t plan to distribute your video properly, it’s nothing more than an expense in your content marketing budget. A video production executive shares answers to the top three video distribution questions his clients ask.
11 Ways to Use Video in Your Content Marketing
October 4, 2015
Gary Lipkowitz
Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
IKEA Executes B2C Video Storytelling with Style
September 8, 2015
Ardath Albee
Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist.
Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro
September 1, 2015
Ardath Albee
Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell.
This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
August 15, 2015
Joe Pulizzi
In This Old Marketing, Robert and Joe discuss content’s future and why so many brands are looking at advertising opportunities more than owning their platforms. Plus, they talk Facebook’s video program for celebrities, and rants and raves.
Start Smart, Scale Up, and Stand Out With Video
July 29, 2015
Robert Rose
Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.
This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
July 25, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con.
This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
May 30, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood.
Jump-Start Your Video Optimization and Promotion
April 17, 2015
Ryan Stewart
You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today.
This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
January 31, 2015
Joe Pulizzi
This week, Joe and Robert discuss YouTube's Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn's plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And...
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