People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch. Continue reading
Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video
Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading
How REI Is Unlocking the Power of Long-Form Video
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading
How to Create Useful How-To Video Content: Essential Toolbox
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading
This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool
We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times’ Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading
This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading
5 Types of Video Content Perfect for Each Stage of the Customer Journey
How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level. Continue reading
3 Brands Driving Change With Social Video
Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading
How Virtual Reality Could Change Content Marketing
As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading
