Video-Phobic Marketers: It's Time to Get Over Your Fear of Producing Video
August 11, 2017
Clare McDermott
Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video.
How REI Is Unlocking the Power of Long-Form Video
July 14, 2017
Andrea Fryrear
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way.
How to Create Useful How-To Video Content: Essential Toolbox
May 9, 2017
Ann Smarty
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started.
This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool
May 6, 2017
Joe Pulizzi
We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli.
This Week in Content Marketing: It Doesn't Matter If You Call It Content Marketing
March 18, 2017
Joe Pulizzi
We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week.
5 Types of Video Content Perfect for Each Stage of the Customer Journey
March 17, 2017
Juan Mendez
How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level.
3 Brands Driving Change With Social Video
January 27, 2017
Cyndi Knapic
Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video.
How Virtual Reality Could Change Content Marketing
January 26, 2017
Clare McDermott
As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well.
How to Create Super Shareable Video Content
January 16, 2017
Neil Patel
Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos.
5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)
December 23, 2016
Amanda Subler
To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites.
How to Produce Quick and Effective Video Content With Your Phone
October 16, 2016
Kristin Twiford
With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips.
5 Reasons Your Videos Aren't Getting Any Attention
June 8, 2016
Anish Patel
You create the video, upload it, and …. nothing (or next to nothing). What went wrong? It could be subpar SEO or a lack of transcription. Let’s take a look at where things may have diverged from great content to disappointing engagement.
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