How to Take Your Travel Content on a Better Trip
June 22, 2018
Jodi Harris
The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities.
If You Aren’t Using Website Videos, You’re Missing These 3 Benefits
June 18, 2018
Dan Steiner
Video options abound, particularly given video's growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits.
How to Use Documentary Filmmaking Techniques to Craft Memorable Content
June 8, 2018
Denise Roberts McKee
With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking.
Video Marketing Strategy: What Marketers Need to Know
May 14, 2018
Allen Martinez
Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video. Here’s how to strategize the right way.
Why Brands Need to Take the Plunge Into Virtual Reality Today
May 9, 2018
Clare McDermott
Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement.
Ready to Go Live? All You Need to Know Now
March 5, 2018
Jessika Phillips
Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow.
How a Winery Crushed Its Content Marketing With Video
February 28, 2018
Marcia Riefer Johnston
Wonder what it takes to make a video so good your audience or news outlets can't wait to get their hands on it? Learn from a marketer who uses video to crush Jordan Winery’s content marketing strategy.
Video Storytelling Secrets From an Award-Winning Series
January 9, 2018
Clare McDermott
Great video storytelling doesn't require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa's award-winning Solo Traveller series.
10 Ways to Make Videos Your Customers Can’t Resist
January 5, 2018
Marcia Riefer Johnston
Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible.
Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content
December 12, 2017
TJ Leonard
Perfectly posed stock photos won’t cut it anymore. Here’s what’s changed in the world of visual content and how your content strategy needs to evolve to keep up.
What to Do After You Press Record: A Formula for Videos People Love
November 8, 2017
Marcia Riefer Johnston
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
October 24, 2017
Jodi Harris
To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch.
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