4 Paths to Better Content Management and Strategy [New Research]
May 30, 2018
Lisa Murton Beets
Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that.
Improve Your Productivity With 8 Content Marketing Tools
May 29, 2018
Ian Cleary
Are you struggling with too much content marketing work? Looking for ways to improve your productivity? If you have a content marketing strategy in place, these tools will help minimize the struggle and free up your time.
How to Create Great Gated Content From Existing Content
May 24, 2018
Patrick Whatman
Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week.
6 Time-Saving Apps and Tools Marketers Obsess Over
May 23, 2018
Jonathan Crossfield
Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources.
How to Find a Writer Who Won’t Kill Your Content
May 21, 2018
Chris Gillespie
Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems.
Want More Productivity? Make Your Strategy Visual
May 16, 2018
Nadya Khoja
It’s not enough to assign due dates to the elements of your content marketing strategy. Your team needs a constant and visual reminder of what needs to be accomplished and when. Follow these three steps to create a visualized strategy.
How 3 Content Brands Tackle Their Toughest Internal Challenges
April 26, 2018
Kim Moutsos
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges.
27 Ideas to Break Your Creative Slump
April 19, 2018
Ann Gynn
You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.)
How to Brainstorm and Prioritize Your Best Content Ideas
April 18, 2018
Garrett Moon
How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear, leaving you stuck in a constant scramble? Let the 10x vs. 10% framework help.
7 Powerful Tools to Automate Tedious Content Marketing Tasks
April 11, 2018
Bill Widmer
You know what every content marketer loves? A good tool that saves hours of time (and money). Here are seven favorites to help with SEO, influencers, project management, and much more.
5 Steps to Strategically Reboot Your Brand’s Content Marketing
April 6, 2018
Mat Zucker
Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.
How to Use Non-Obvious Thinking to Create Better Content
March 30, 2018
Kim Moutsos
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing.
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