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How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)

Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
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7+ Skills Every Content Marketer Needs To Be Great

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?
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7 Elements To Cultivate a Prosperous Content Culture

Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that.
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10+ Tools To Help With Reusing and Repurposing Content

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.
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How To Explain Content Marketing ROI to Win (or Keep) Buy-In

Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.
15 Tools for Content Creation You (Probably) Haven’t Tried Yet

15 Content Tools You (Probably) Haven’t Tried Yet

Bookmark this list of content creation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you'll find tools to help you through the creation process.
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How To Document Your Content Marketing Workflow

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages.
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How to Manage Your Content Assets So They’re Found and Used

Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management.
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5 Sources to Inspire Unlimited Content Ideas

Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year.
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The Secret to Hitting the Creative Sweet Spot

Our culture has embraced the idea that creative genius is inborn and innate. That’s totally, completely, utterly wrong. You can teach yourself, but first you must understand the two titanic forces behind creative success.
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11 Content Curation and Collaboration Tools to Save You Time

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools.
digital-asset-management-what-it-is

Digital Asset Management: What It Is and Why You Need It

Navigating all this digital media creates challenges for consumers and enterprises alike. Though for different purposes, consumers and marketers want to find and use them when and where they want. Digital asset management is a must.