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How to Organize Your Blog Team [Hint: It’s NOT Just Marketing!]

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs according to eMarketer’s research. A corporate blog can support the sales...

How to Make the Case for Data-Driven Marketing

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems.

How to Find Internal Allies for Content Marketing

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. Contributors...

Moving Toward User Engagement Strategy Teams

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many things,...

How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)

In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. Enter ”Content Creation Boot Camp.” Today’s post...

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of people cranking out “food” for our ravenous friend. But...

Using a Thought Leadership Council to Serve Up Great Content

Executing a content marketing strategy is a daunting task.  As the wealth of information on this site and popularity of how-to posts attest, there is great interest in the key pillars of content marketing process. Joe Pulizzi’s post How To Effectively Manage the Content Marketing Process is a fantastic...

How To Plan a Video Budget

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost...

3 Strategies for Changing Your Company Culture To Support Content Marketing

For most companies, adopting the mindset of content marketing is going to require some level of a cultural shift within the organization. That can be a daunting task, especially for larger organizations with hundreds or even thousands of employees. For organizations where policies and procedures that...

5 Ways to Save Time on Content Marketing

If there is one thing I hear time and time again, it’s that content marketing takes a substantial amount of time to do well. I agree wholeheartedly, but there are some things you can do to reduce the time you spend – while delivering better content to your audience.Continue reading

How to Choose a CMS for Content Marketing: Don’t Hammer with a Screwdriver

My college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with it, open boxes with it, open beer bottles with it (yes, college was like that for me). It was everything he needed. Sadly, the same can’t be said for different web content...

How to Outsource Audience-Focused Story Ideas

No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven’t outsourced that job yet, it’s probably because you think it can only be done...