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Assembling a Project “Dream Team” for Content Marketing

The Miami Heat has Wade, Bosh and James. What super-star line-up can your clients expect on their content marketing project team? Bringing together talent that meets the objectives of the project is key to long-term success. Having the wrong players in the wrong positions can put your organization on...

3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice

Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online? For middle managers leading the charge towards content...

SEO Copywriter: 10 Ways to Find One

So, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half persuasive genius. The person you outsource your SEO copywriting services to represents your brand – so you deserve (and need) to be highly picky. If...
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How to Put Together an Editorial Calendar for Content Marketing

Learn how to create an editorial calendar that's specifically designed to help you organize, track, and manage content marketing efforts.

A Simple Framework for Building Your Social Media Marketing Team

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have become conversations. So the question is this:...

Content Marketers: How to Think and Act Like a Publisher

If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every introduction to content marketing, you...

How To Effectively Manage the Content Marketing Process

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are six keys to making it happen.Continue reading

How to Avoid a Never-Ending Edit Cycle (The Dangers of "Just a Few More Changes")

Meet Lou. Lou is a marketing manager for XYZ Corp. Lou receives new website content from his copywriter and sends it to the internal team to review. The sales manager emails him afterward. “I love it!” he says. “I have just a few small changes to make.” Lou’s brain twitches....