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Internal Conversations + Social Media = Sales Conversations

How social media use by one company uses internal conversations to increase trust and ultimately sales conversions. Case study featuring Facebook, Twitter, and blog.

How to Get the Best Content From Subject Matter Experts

There are times when you need information from experts for your content. Subject matter experts are critical when creating compelling content. These are the people writers and marketers rely on to provide the background information or technical details that give your content authenticity and credibility...
B2B Content Marketing 2010 - Small Business Report

B2B Content Marketing Study Reveals Differences in Large and Small Companies

The groundbreaking Content Marketing Benchmarks, Budgets and Trends research from Junta42 and Marketing Profs showed the differences in content marketing tactics used across industries and by companies of all sizes. It was revealed that when it comes to content marketing, large companies (more than 1,000...

Using Usability Testing to Resolve Internal Debates

How many of you saw Toy Story 3 this summer?  I know it had to be some of you because the movie grossed  $415.0 million in the U.S. and just made history as only the third animated movie to be nominated for a Best Picture Oscar. In Toy Story 3, Andy boxes his toys up in preparation for going to college,...

5 Steps to Creating an Effective Content Mix

If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining specific content requirements. Too many companies just set their employees loose to create articles or...

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location for the home would be no-brainers.  The same process is true...

Transcripts for Content Marketing: Are You Ignoring These 3 Hidden Benefits?

Did you ever play with invisible ink as a kid? If you did, you probably thought invisible ink was pretty cool stuff. You’d write a secret message on a piece of paper with a “special” pen. Of course, no one could see the words. The words were, um, invisible. But, hey, hold that invisible ink under an...

Confessions from a Spreadsheet Junkie: Tips on How To Set Marketing Priorities

“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to do. I live by my editorial calendar. I work with numerous spreadsheets tracking our recent CMI redesign projects and the status of each one. I know there are other...

5 Ideas to Help Communications Teams Prioritize Marketing Activities

The weeks before and after New Year’s were extremely difficult, and I feel as though I have been moving in crisis mode the entire time.  I made the rookie mistake of thinking the holiday season would be quiet and afford me catch-up time.  Instead, my email set the priorities as clients had last-minute,...

The Difference Between You and a Media Company

Great overview of content marketing in this MarketingSherpa article.  In it, I discuss the only difference between a media company and a non-media company. “The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships...

Five Personality Types You Need on Your Digital Communications Team

There is a lot of great conversation around building a great digital communications team.  Most of the conversation centers around the types of professionals you should hire, grow and promote.  But, what if your budget is small? Or, what if you outsourced certain functions, so your core team can focus...

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of experience with how clients work with ad and PR agencies to promote...