If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining specific content requirements. Too many companies just set their employees loose to create articles or...

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location for the home would be no-brainers.  The same process is true...

Did you ever play with invisible ink as a kid? If you did, you probably thought invisible ink was pretty cool stuff. You’d write a secret message on a piece of paper with a “special” pen. Of course, no one could see the words. The words were, um, invisible. But, hey, hold that invisible ink under an...

“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to do. I live by my editorial calendar. I work with numerous spreadsheets tracking our recent CMI redesign projects and the status of each one. I know there are other...

The weeks before and after New Year’s were extremely difficult, and I feel as though I have been moving in crisis mode the entire time.  I made the rookie mistake of thinking the holiday season would be quiet and afford me catch-up time.  Instead, my email set the priorities as clients had last-minute,...

Great overview of content marketing in this MarketingSherpa article.  In it, I discuss the only difference between a media company and a non-media company. “The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships...

There is a lot of great conversation around building a great digital communications team.  Most of the conversation centers around the types of professionals you should hire, grow and promote.  But, what if your budget is small? Or, what if you outsourced certain functions, so your core team can focus...

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of experience with how clients work with ad and PR agencies to promote...

A lot of content marketers have started or are thinking about starting a blog. Why? One in three US companies use blogs for marketing purposes. This helps these firms reach the roughly 50% of Internet users who regularly read blogs according to eMarketer’s research. A corporate blog can support the sales...

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems.

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. Contributors...

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many things,...