On this week's This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think.

In a highly competitive content marketplace, relying on search and social isn't enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising.

LinkedIn's new Sponsored Updates program is a huge development for content marketers. How can you run your own successful sponsored updates campaign? Find out how it works and what the Content Marketing Institute learned during a trial run.

Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher's site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in...

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach.