This Week in Content Marketing: Content Marketing Strikes Back
December 19, 2015
Joe Pulizzi
In this Star Wars-themed episode, Joe and Robert talk Pineapple (Airbnb), ad blocking’s impact on business models, Ann Handley’s take on 2016 plus rants and raves on Publicis reorganization and the official Star Wars ice cream.
What Content Marketing Will Look Like in 2016: 40+ Predictions
December 14, 2015
Joe Pulizzi
Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Over 40 thought leaders in the industry make their predictions.
This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
December 5, 2015
Joe Pulizzi
Joe and Robert talk South Park’s episode on sponsored content and native advertising, Yahoo!’s experiment with blocking ad blockers, and the Google Plus makeover, plus rants and raves cover Seth Godin and Alibaba’s media acquisition.
This Week in Content Marketing: Does Dollar Shave Club's Content Launch Have Transparency Issues?
November 21, 2015
Joe Pulizzi
Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves.
This Week in Content Marketing: The Coming Crisis in #NativeAdvertising
September 26, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more.
This Week in Content Marketing: Survey Finds Spending on Content to Outpace Advertising
September 12, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves.
This Week in Content Marketing: Social Media Isn't Dead, We're Just Using It Wrong
September 5, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
Native Advertising Is Not Content Marketing
August 26, 2015
Joe Pulizzi
When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language.
This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
August 22, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk Google, or should we say, Alphabet, and a critical issue for publishers – the demise of online display advertising. Plus, they discuss the hijacking of “content marketing” and share raves.
This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
July 25, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con.
This Week in Content Marketing: Upworthy's Big Move Combining Content and Data
July 18, 2015
Joe Pulizzi
Joe and Robert discuss a content upgrade at Upworthy, the debate on internal vs. agency content marketing, and claims of consumer anger over data collection by brands. Rants and raves include an article on the ROI of native advertising and a TED Talk on the history of autism. They wrap up with a salute...
This Week in Content Marketing: Inside The New York Times' Subscription Funnel
July 11, 2015
Joe Pulizzi
In this episode, Joe and Robert discuss backlash for CNN’s native advertising, why print really is digital’s future, plus The New York Times’ Facebook subscription funnel. Rants and raves cover the box office and customer service.
No posts found