How to Rock Mobile Native Advertising
February 8, 2018
Marcia Riefer Johnston
Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad.
This Week in Content Marketing: Is Native Advertising's Fail on Brands or Publishers?
March 25, 2017
Joe Pulizzi
We dissect new stats on the state of native advertising and explore some optimistic CMO research. We also share rants and raves on creative energy and siloed measurement standards, and take on March Madness in our example of the week.
This Week in Content Marketing: It Doesn't Matter If You Call It Content Marketing
March 18, 2017
Joe Pulizzi
We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week.
This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
January 21, 2017
Joe Pulizzi
This week, we explore Facebook's Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content.
This Week in Content Marketing: Native Advertising - Not the Savior Publishers and Brands Thought
January 7, 2017
Joe Pulizzi
The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example.
This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting
November 12, 2016
Joe Pulizzi
The guys ring in PNR's third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business.
This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
October 15, 2016
Joe Pulizzi
This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery.
How Does Native Advertising Fit in a Content Marketing Strategy?
September 14, 2016
Ural Cebeci
You need to be thinking beyond owned and earned channels in your content marketing programs. Enter native advertising. Where does it fit within the larger context of a content marketing strategy? It’s time to think about your answer.
The Biggest Content Marketing Trends in 2017
August 3, 2016
Joe Pulizzi
Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.
One thing is for sure: content creation and distribution in the enterprise,...
This Week in Content Marketing: How Brands Could Inherit the Web
July 30, 2016
Joe Pulizzi
The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising).
This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
July 2, 2016
Joe Pulizzi
The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more.
This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
June 18, 2016
Joe Pulizzi
Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more.
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