In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch.

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker.

If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet?

Paying for attention remains an active practice for marketers. The difference is what’s being advertised and how it’s being delivered. Discover the insights into how to orchestrate the concert of paid media in CMI’s latest white paper.

This week, Joe and Robert discuss YouTube's Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn's plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And...

This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google's decision to shelve Google Glass; and speculate on whether Facebook's "Work" will work. Rants and raves include Newcastle's crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example...

A sad week in This Old Marketing as the Cowboys and The LEGO Movie lose. But Joe and Robert persevere to ask if B2B content marketing is a failure, the FTC will regulate native advertising, and how big Twitter’s video play will be.

Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work.

In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase.

In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native.

In this episode, Joe and Robert discuss BMA’s new home, Scripted's new money, increased native advertising spends, native advertising v. advertorials, and more. Robert rants about invective marketing and Joe raves about a Santa book.

In this episode, Joe and Robert discuss Time magazine’s deal with Outbrain, Shell’s native ad with The New York Times and more. Raves include a comedic video related to content marketing and Aussie coverage of CMI's benchmark survey.