This Week in Content Marketing: Who Didn't Launch a Content Marketing Agency This Week?
July 4, 2015
Joe Pulizzi
In This Old Marketing, we talk about a flurry of new content-based agencies – Daily Mail/WPP/Snapchat, BBC, and The Washington Post. Plus, is it the end or the beginning of what might be called television? Cannes fills rants and raves.
This Week in Content Marketing: Content Marketing Now Definitive Industry Term
June 27, 2015
Joe Pulizzi
Joe and Robert talk Germany and Asia's major association initiatives, plus the ArticleBunny launch, and Facebook's algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.
This Week in Content Marketing: Can't-Miss Content Opportunities in Mary Meeker's Trends Report
June 6, 2015
Joe Pulizzi
In This Old Marketing’s inadvertently themed episode – Content Inc. – Joe and Robert talk about the new launch, dig into a latest trend report that shares who your buyers are, and discuss Google’s Phantom update plus rants and raves.
This Week in Content Marketing: The Future of Content Marketing 2025
May 16, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk advertising’s future with a content tilt. After some odd predictions, the boys discuss ROI research and The New York Times hitting 1 million digital subscribers. Plus, rants and raves.
This Week in Content Marketing: The New Media Model Will Include Selling Products
May 2, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods.
This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One
April 25, 2015
Joe Pulizzi
In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc.
The Onion’s Custom Content Agency Makes Brands Seriously Funny
April 19, 2015
Clare McDermott
Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising.
Real-World Analysis: 6 Ideas for Images That (Really) Work
April 5, 2015
Mike Goldberg
An image’s value often is worth more than text. Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement. Learn the best practices based on an analysis of 100+ campaigns.
This Week in Content Marketing: Facebook Moves for Total Internet Domination
April 4, 2015
Joe Pulizzi
Joe and Robert discuss how publishers’ move to create content "inside" Facebook walls may lead to domination. Plus, is "content blindness" a thing, do digital natives prefer to read print on paper, and is it a rant or rave on a TechCrunch article?
This Week in Content Marketing: Starbucks Announces Next Move as Media Company
March 21, 2015
Joe Pulizzi
In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing "campaign" with Wired. Raves include a new formula to measure content marketing.
This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really
March 14, 2015
Joe Pulizzi
In this episode, the duo discusses why Robert doesn't have an iWatch – yet – and whether Google Plus is dead. Plus, The New York Times goes Hollywood, why PR is the new content marketing, and a rant on why marketers can’t measure.
This Week in Content Marketing: The Media Industry Is Desperately Confused
March 7, 2015
Joe Pulizzi
In the episode, Joe and Robert discuss Uber's new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove's non-beautiful move. Raves – airline safety, nifty titles.
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