By Aaron Orendorff published December 11, 2016

50 Best Social Media Tools From 50 Most Influential Marketers Online


Editor’s note: A new version of this post is available.

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming.

What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”

That’s exactly what I did.

What follows are – by any list or metric – 50 of the biggest names in online marketing, their top social-media tool (after the infographic) … and why they love it.


Click to see the full infographic and list made by Venngage

1. Neil Patel: Entrepreneur and influencer,

“With BuzzSumo you can see what is hot in your space on social media and what isn’t. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. The best part about BuzzSumo is it also shows you who has shared the content so you can reach out to those influencers and ask them to share your content as well.”


2. Ann Handley: Chief content officer, MarketingProfs

Instagram is my favorite social network because of its social storytelling simplicity. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. I still haven’t forgiven them for introducing an algorithm. (Chronological was so much more in line with the ethos of the platform.) But I can’t quit you, Insta.”


3. Joe Pulizzi: Founder, Content Marketing Institute

“Right now in my career, I use social media as almost a pure response vehicle. And I won’t start any new social media apps, platforms, or tools until I’m 100% committed to it. My goal with Twitter (my favorite) is to keep in touch and communicate my appreciation to those people that support me. Once I built an audience on those platforms, my goals and execution changed.”


4. Sam Hurley: Founder, Optim-Eyez

Start A Fire is one of my all-time favorite social media tools because it provides shared credit to both content publishers and the curators who spread their material. It’s very simple, quick to use, and integrates with other social sharing tools like Buffer. Your face will appear in a pop-up on the articles you share, along with a custom link where you can direct visitors back to your own best content.”


5. Mari Smith: Facebook marketing expert

“Native video is the top reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. I love using Animoto’s gorgeous templates, themes, and stock music. Its new marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook News Feed because 80% of video ads on Facebook are watched with sound off.”

Native video gets 3x the engagement of link posts & 2x that of photo posts on #Facebook says @marismith. Click To Tweet


6. Ed Leake: Managing director, Midas Media

“When you ask these types of questions, marketers often overlook one big aspect of social – native advertising. As a paid click and data guy, I love Qwaya because it allows me to treat and optimize Facebook as I would AdWords: robust campaign structuring, split-testing, and automation tool set. If CTRs drop or CPC jumps … pause it. Might sound simple, but when you’re managing big accounts and budgets, it’s a godsend.”


7. Jeff Bullas: CEO,

Sumo is a hybrid tool that’s a bit like a Swiss Army knife. It’s helped me thrive and survive in the wilds of the digital world by creating social-sharing buttons – onsite, SMS, Flipboard, and WhatsApp – and tracking my social counts on blog posts. The feature I really love is its Welcome Mat: a pop-up that captures emails. In less than 12 months, it’s collected over 40,000 email subscribers.”


8. Murray Newlands: Co-founder,

“Most B2B companies on social media are missing a huge opportunity. Staff, customers, and clients won’t post positive comments unless they love you. Beyond that you have to get proactive and make sharing easy. Oktopost’s amplify and collaborate features are built to do exactly that: internally and externally. But love has to be the foundation.”


9. Cammi Pham: Partner, ThinkRenegade

“With the new Instagram algorithm change, consistently posting at the right time has become even more important. Kickstagram makes it easier to upload, process photos, schedule, and add hashtags to the first comment from desktop. For hashtags, I use 80% fixed and 20% tailored. This gives my team more time to focus on real-time engagement, which is life or death on social.”

Consistently posting at the right time on #Instagram is important w/ algorithm change says @cammipham. Click To Tweet


10. Jason Miller: Global content marketing leader, LinkedIn

“I like to keep things simple and streamlined: Less is more. So the tool that I use religiously is Elevate: LinkedIn’s employee advocacy tool. I use it to share, organize, and measure all the content I post across my main three social accounts: LinkedIn, Facebook, and Twitter. I share daily from Elevate and track engagements.”


11. Neal Schaffer: Founder, Maximize Your Social

eClincher is a comprehensive social media dashboard along the lines of a Hootsuite, but it offers some unique functionality. The feature that I most love is auto post with queues. Basically, it’s a killer feature for companies who have lots of evergreen content and want to share it on a periodic basis across a wide variety of social networks. You can choose to post from your queue as often or as little as you’d like and stop sharing on a certain date, which is perfect if you are promoting an event.”


12. Ross Simmonds: Digital strategist,

“My favorite tool is Venngage. As someone who really likes experimenting with the potential of visual content and visual communication, having access to an infographics tool that is so easy to use speeds up my visual output. Whether you are creating graphics for social, SlideShare, or a presentation, Venngage is super versatile and intuitive.”


13. Shane Barker: Digital strategist,

Quuu is a hand-curated and content-promotion platform. I use the promotion side to distribute everything. Each article is reviewed by a real person before it is approved because the goal is to promote only the highest quality content. Once the article gets the green light, Quuu adds it to its huge distribution network, which is cool, as I can then see the amount of shares and clicks for each article.”


14. Michael Brenner: CEO, Marketing Insider Group

“Twitter remains my primary social media platform. But alone, Twitter’s unmanageable. That’s why I use Followerwonk to understand who my audience is, when they are most likely to engage, and to find followers who overlap with similar social profiles and influencers. Their analyze feature – which integrates with Buffer – tells you exactly when to post your most important updates for exposure.”


15. Pam Moore: CEO and founder, Marketing Nutz

“I love using  If This Then That (IFTTT) to enable native posting of images on Twitter that are originally posted to Instagram. You can set specific criteria by using hashtags or set it to post to Twitter automatically by default. IFTTT also offers a nearly limitless supply of social and cross-platform ‘recipes.’”


16. Andy Crestodina: Co-founder and director, Orbit Media

“This one is going to drive more traffic in less time than all your other tools combined. It’s like Buffer but it never runs dry. Posts scheduled in Edgar stay in rotation forever. Once you’ve vetted your best stuff based on historical data, set up Edgar to share on your network(s) of choice at least a few times per day. You just saved yourself six to eight hours per month at least.”


17. Rachel Pedersen: Social media strategist

“Ever wish you had a 24/7 graphic designer to turn your social media ideas into gorgeous graphics? Then you will love WordSwag! It is a mobile application that turns your ideas, quotes, and content into attractive graphics that can be shared on Facebook, Instagram, and anywhere. In less than five minutes you have a high quality and visually appealing graphic that will make your followers think you have a graphic designer ‘on call.’”


18. Michael Stelzner: Founder and CEO, Social Media Examiner

“Right now, I’m excited about because it lets me broadcast a live, weekly show that features up to six guests at one time … and simulcast it to Facebook. The platform provides real-time interaction, screen sharing, and more. I think one of Huzza’s most valuable features lets users subscribe to your show. Now your followers won’t ever miss an opportunity to tune in!”


19. Ann Smarty: Founder, SEO Smarty

Viral Content Buzz is my most efficient social media promotion tool. I use it to promote every article I write. It works by putting my content in front of social media influencers who share it on Twitter, Facebook, Pinterest, and StumbleUpon. The result is a huge boost in social media interactions and higher traffic for my content. You can see my personal case study here.”


20. Tommy Walker: Editor-in-chief, Shopify Plus Blog

TweetDeck is so much more than a way to publish on multiple accounts. With all of the filtering capabilities and advanced search functionality, you can build several dashboards that give you a real-time pulse on your industry, competition, and popular content. For example, when someone shares content from my blog, IFTTT will automatically add them to a list, which I am monitoring on TweetDeck. When looking at that list, I can see everything else people who have shared my blog are sharing.”


21. Josh Steimle: Speaker, writer, and entrepreneur

“Organic reach on Twitter, LinkedIn, and Facebook keeps getting lower, especially as your following grows. The solution? Post your content more than once. Edgar allows me to create a library of content, a schedule for posting it, and then it cycles through the library. When it’s done, it starts over.”


22. Sujan Patel: Founder and CEO, Web Profits

“Social media is becoming more personal and customers are actually talking to companies. I’m not talking about comments or high-level conversations. I’m talking about customers ready to make a transaction. That’s why I love Facebook Messenger, Facebook has done a great job empowering business owners to communicate directly with their customers and with the introduction of bots, Messenger is going to have a big impact in the coming years.”

#Socialmedia is becoming more personal & customers are actually talking to companies says @sujanpatel. Click To Tweet


23. Johnathan Dane: Founder, KlientBoost

“We’ve started using the LinkedIn Sales Navigator to reach out to decision-makers at companies that could be ideal clients. Once we’re able to pique their interest, then we ask them for a quick meeting … For lead generation, it’s phenomenal.”


24. John Rampton: CEO and co-founder, Due

“I really like Brand24’s dashboard to see every person that’s mentioned my brand on social media. I can then go and respond individually. This enables my brand to be on top of the good, the bad, and the amazing customers that are sharing feedback. You can even monitor your competition and take advantage of the potential customers out there that need your help!”


25. Steve Rayson: Director, BuzzSumo

“Keeping track and managing social mentions and messages is hard work. I love Agorapulse’s approach of helping you achieve inbox zero and that great feeling when you have cleared your messages. Agorapulse does more than bring together all your mentions and messages, it allows you to work effectively as a team to respond to everything.”


26. Nadya Khoja: CMO, Venngage

“Although Snapchat may not seem like the most trackable social media platform, it’s phenomenal for engaging with your audience and giving your followers a look behind the scenes at your company or personal life. The one measurable metric is views, so in order to keep them climbing, you need to be creative. Trust and advocacy are built on being an entertaining and useful marketer.”

Trust and advocacy are built on being an entertaining and useful marketer says @NadyaKhoja. Click To Tweet


27. Gerry Moran: Global head of social media, Cognizant

“The key to every successful social media strategy is content that tells a story. However, the story doesn’t always get crafted in one sitting. It evolves from a collection of photos, animated GIFs, infographics, a line from a song, a saying from my grandmother, everyday pain points, scribbled design thinking on a white board, industry facts, etc. Evernote gives me a way to organize my storytelling making my social media strategy more successful.”

The key to every successful #socialmedia strategy is content that tells a story says @GerryMoran. Click To Tweet


28. Jay Baer: Founder, Convince & Convert

Rival IQ is a terrific tool to compare your own social media engagement rate and top-performing content versus your competitors’. Insightful and easy to use, it includes automated, custom reporting. One click and BAM – you have a PDF or PowerPoint deck with all the information you need to make better social media decisions. We use it daily.”


29. Brian Dean: Founder, Backlinko

Click to Tweet gives your readers an immediate and easy way to share your content by creating one-click boxes of preloaded Tweets, hashtags, and mentions. Blog integration is super non-technical and they even have a Click to Tweet generator you can use to add links to emails and PDFs. More opportunities to share equals more shares. It’s that simple. I recently used it on this post and got 20% more tweets than my average.”


30. Joanna Wiebe: Creator, Copy Hackers

Buffer! Three reasons. (1) You can install a browser widget that lets you Buffer any page or image you come across to be sent out immediately or at a later time. (2) The Content Inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) The company is so transparent. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy sort of approach to helping disconnected folks like moi see the humans behind a software company.”


31. Glen Gilmore: Founder, Gilmore Business Network

“At the risk of following Joe Puluzzi, Twitter is also my favorite tool. However, I use it a bit differently than most by creating niche accounts to share and hone my evolving passions while creating community and influence – @TravelEsquire, @FinancialSM, @HealthcareSMM, @SocialMediaLaw1, @ChinaDigitalBiz, etc. Then I build Twitter lists to track key opinion leaders and the competition.”


32. Matthew Toren: Owner, iSmallBusiness

Canva is a very handy browser-based design tool that makes it super straightforward for non-designers like me to create impressive images. Visual content has become so important for social media posts to help tell the story of your post and content. I’ve noticed that my visual content gets about 23% more clicks vs. non-visual. I love the fact that I can optimize the size for whatever social platform I need to use the design for.”

#Visualcontent is important for #socialmedia posts to help tell the story of your content says @matthewtoren. Click To Tweet


33. Matt Heinz: President, Heinz Marketing Inc.

Socedo is a fantastic tool that identifies new prospects on Twitter and automates engagement with them on your behalf.  I use it to generate 12 to 15 leads per day by matching B2B marketing-related keywords with offers of our best practice guides. If you’re doing it right, social demand generation is like paid search without the media costs.”

If you’re doing it right, social demand generation is like paid search w/out the media costs. @heinzmarketing Click To Tweet


34. Kristi Hines: Freelance writer

Sendible has most of the features you will find in other social media management tools: scheduling, automated sharing via RSS feed, analytics, team management, and keyword monitoring. What sets them apart is the number of networks they connect to: Facebook, Twitter, LinkedIn, Pinterest, Instagram (via email reminder), Google+, Tumblr, Medium, Instapaper, Pocket, Flickr, Delicious, Slack, and more.”


35. Shayla Price: B2B content marketer is a must-have tool for your social media stack. The platform does more than just shorten links. You can use it to track links, measure performance from your campaigns, and learn which channels bring in the most traffic. I use to monitor the daily activity of all my marketing and growth efforts along with most of my clients so I can attribute and track my efforts.”


36. Everette Taylor: CMO, Skurt

“Instagram is a platform whose audience is growing fast, surpassing Twitter, and now has more users than Snapchat. Growing your brand and engagement on Instagram is becoming increasingly important. GrowthPup has been the most efficient tool to help grow my company’s Instagram account and engagement. It’s a completely hands-free experience, affordable, and you get real results … a marketer’s dream.”

.@Instagram’s audience is growing fast, surpassing Twitter, & has more users than Snapchat. @Everette Click To Tweet


37. Brian Clark: CEO, Rainmaker Digital

“Our largest social audience is on Twitter and perfectly geared for content distribution. To be a bit more narrow, however, we’ve had some luck with two Twitter add-ons: (1) Twitter ads and (2) Twitter-Medium integration. The price of Twitter ads has come down while the effectiveness of Facebook ads has waned. But the most intriguing thing I’m exploring is the Twitter follower integration with Medium, which is a content-driven social network itself. Publication owners can now connect their Twitter and Medium accounts to basically import followers and build reach.”


38. Rand Fishkin: Wizard of Moz

“Next to BuzzSumo – and without sounding biased – my favorite tool is Moz’s own Fresh Web Explorer. It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. The mention authority feature works directly with Moz’s page and domain authority metrics and helps sort through all the noise you normally get with catch-all monitoring tools.”


39. Daniel Knowlton: Founder, KPS Digital Marketing

“I’ve been a big Buffer fan for the last two plus years. But Sendible has converted me because it incorporates more than five other tools I was using into one: from social scheduling (on steroids), to social-listening alerts, automated posting from an RSS feed, a built-in CRM, automatically recycling your chosen posts so that your content never runs out and loads more.”


40. Larry Kim: Founder, WordStream

“I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers. For this I use Facebook Audience Insights because it’ll tell you just about everything you’d ever want to know: job titles, education level, lifestyle, location, household information, purchasing behavior, and much more. By better understanding who your target audience is, you can more accurately create content that they’re likely to engage with.”

Understand your target audience to create #content that they’re likely to engage with @larrykim. Click To Tweet


41. Scott Stratten: President, UnMarketing

“At the risk of being a curmudgeon, I don’t really have any favorite tools because I don’t use many. But I’m enjoying trying out Ripl right now. Visual content evokes emotion. And Ripl is the easiest tool that goes beyond static images and lets you create animated visuals to post in your channel of choice.”

42. Kevan Lee: Director of marketing, Buffer

Pocket helps me batch all my social media reading. I can find interesting stuff, save it to Pocket, get back to work, then read it all later. Plus, it has some really smooth integrations with sharing directly to Twitter and Facebook or sending straight to Buffer. And it has its own recommendations area that might be one of the few remaining unknown areas to build a following and authority, not to mention collect content for curation.”


43. Diana Adams: Owner, Adams Consulting Group, Inc.

“Sophisticated marketers know that engagement is the most important (and hardest) metric to nail, and that’s where Post Planner comes in. It was built for engagement and gives you access to the most viral posts on Facebook and Twitter (regardless of your niche). Plus, it provides a huge list of status ideas. My favorite feature is the recycle button to load up evergreen content so it posts once a week or once a month … or whatever.”


44. William Harris: Founder, Elumynt

“The thing I love about Narrow is that it lets me scale my Twitter account intelligently. Rather than sitting at my computer, manually following everyone that tweets with a hashtag that I find relevant, Narrow is programmed to interact with hashtags, audiences of influencers, keywords and more, which allows me to stay focused on providing relevant content for my audience.”


45. Benji Hyam: Co-founder, Grow and Convert

LinkedIn is great for prospecting. Before I do cold outreach, I look at the person’s profile and do as much research about them as possible. Simple touches like including common contacts, their job title, and past projects they’ve shared dramatically increase your chances of getting a response. Customize your messages and relate to them based on the information gathered. Above all, be personal not robotic.”

When doing outreach on @LinkedIn, be personal not robotic says @benjihyam. Click To Tweet


60+ LinkedIn Profile Tips for Marketers

46. Jon Morrow: Founder, SmartBlogger

“Being completely honest, our teams don’t do a lot on social media. Most of our traffic comes from search, so that’s where we put our time and energy. We use BuzzSumo, Canva, and Yoast. However, given that my goal with social is simply to stay active – and to get the most out of the investment – Buffer is my go-to tool for scheduling updates. It’s easy to use, time efficient, and covers all my social-media bases.”


47. Monina Wagner: Social media community manager, Content Marketing Institute

“In social media, relationships matter. Repost is a simple yet effective tool that takes the challenge out of engaging with others by sharing content while giving credit. The app gives brands an opportunity to tell their story with user-generated content – creating a positive emotional experience, building consumer loyalty, and securing customer retention.”

In #socialmedia, relationships matter says @moninaw. Click To Tweet


48. Chirag Kulkarni: Entrepreneur, speaker, and adviser

“The tool that I love is Crowdfire. For $10 a month, I can follow the most engaged followers of people in my industry (Neil Patel, Jeff Bullas, etc.) and because those top influencers have a large following of readers many of them convert and start following me. I can use an automatic DM feature to A/B test some of my most popular articles, which drives traffic to my website and gets me leads.”


49. Heidi Cohen: Chief content officer, Actionable Marketing Guide

“My favorite social media tool isn’t a tool. It’s a form of social media: a blog. Your blog is owned media you support with quality content. Done well you can optimize your blog for social media, search, influencers, and your business. On that front, two tools stand out. My favorite blog plugin is Yoast for SEO. And I love Feedburner because it distributes posts via email when they’re published. Like I’ve said before: ‘Hands down, email is the king of social media .’”

#Email is the king of #socialmedia says @heidicohen. Click To Tweet


50. Nadav Dakner: Co-founder and CEO, InboundJunction

Cyfe is an all-on-one business dashboard that allows marketers to aggregate data from multiple platforms under one roof. For social media metrics, Cyfe provides an easy interface for tracking, assessing, and evaluating activity, engagement impact and ROI. You can add preset widgets for each of your social channels, view real-time charts, access your KPI histories, and generate custom reports for your clients.”


Stay updated on the most effective tools to help your content marketing program run more effectively and efficiently. Subscribe to the free CMI daily newsletter.

Please note:  All tools included in our blog posts are suggested by authors, not the CMI editorial team.  No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Cover image by Joseph Kalinowski/Content Marketing Institute

Author: Aaron Orendorff

By night, Aaron Orendorff is busy “saving the world from bad content” over at iconiContent. By day, he teaches communication and philosophy at the local college. Follow him on Twitter.

Other posts by Aaron Orendorff

  • heidicohen


    What a great holiday gift for your readers! This is a very practical, useful list of tools –including ones I didn’t know about! Thank you Aaron and the rest of the influencers.

    Readers don’t just share it or bookmark it and forget about this article. (I know what readers do!)

    Instead, schedule time on your calendar to go through the list one at a time to see which ones work best for you. (I know I am!) If the experts think these are their favorite product, you should check out how they can improve your social media activity.

    Want bonus points? (Of course you do!) Let Aaron and the influencer know by posting your efforts on social media. Even better come back here and comment. Show that you appreciate their expertise.

    Go out there and up your social media game!

    Happy marketing,

    Heidi Cohen
    Actionable Marketing Guide

  • Roger C. Parker

    Dear Aaron:
    Thanks for an extremely valuable compilation. Lots of new resources to explore.

    Only question I have for @moninaw and @CMIcontent: how could interactivity be incorporated in future topics like this? I’m talking about the ability for readers to “vote” in some way? For example, “click here if you used it,” or “select the you’ve tried,” etc. After “voting,” and immediately updated visual (graph, etc.) would appear, etc.

    Who designed the infographic? Really well thought-out and executed.

    • Aaron Orendorff

      Oh man … that’s such a great idea! It’d be UNBELIEVABLE to make the infographic interactive and voteable. Way above my technical level of expertise. 😉

      For the graphic … that was by the AMAZING people at Venngage. If you wanna embed it, here’s the code:

      I’m gonna try to get that code next to it in the piece itself.

      Thanks, Roger!

  • Sheldon | Slashvision, Content

    Amazing list!! I’ll have to read it over a few more times to really appreciate everything

    • Aaron Orendorff

      Thanks, Sheldon.

      And yes … I had the pleasure of reading these one at a time as they came in from the contributors, and I’m STILL checking out some of the tools. 🙂

  • mikhail

    Hello, very cool article, thanks for information, now is the time, to use good SEO tools to stay ahead of the competition, and your article is the very useful for this.

    • Aaron Orendorff

      You mean social tools? (This isn’t an automated message is it?)

      • mikhail

        No, this not automatic message, i use BussSumo for seo analysis

        • Aaron Orendorff

          Oh I get it. When you said SEO … I thought you were just tossing up a comment without reading.

          My bad.

          And yes … without a doubt Buzzsumo is where I always start for both social analysis and to easily check on backlinks.


          • mikhail

            Not only backlinks, i use along with BussSumo, Ahrefs, and Semrush, i get information about keywords, competition, and traffic sources. But your article me very like it

  • Gloria

    So nice to see BRAND24 in here!
    Thank you for recommending ♥

    • Aaron Orendorff

      John is amazing! Love that guy.

  • Bonnie Porter

    So awesome to see Buffer mentioned here!! <3

    • Aaron Orendorff

      I’ve been a die-hard Buffer user from the jump … so I smiled every time I got a big-up from anyone. 😀

      • Bonnie Porter

        That’s awesome!! It made me smile, too! 🙂

        • Sam Hurley

          I second that @bonnieporterhuggins:disqus!!!

  • Mike

    Buffer seems to reign supreme 🙂 They have such a great product.

    Clever article listing tools off of influencers. I’d love to see one of these guys get the word out on RoundTeam. Have you ever heard? It’s a productivity/curation tool for Twitter. You can choose specific content and users to retweet when they Tweet on specific things. I’m a huge advocate as it can save you a ton of time.

    • Aaron Orendorff

      Hi Mike … yeah, Buffer is up there for me. Don’t know what I’d do without it.

      As for RoundTeam. That’s awesome! Brand new tool for me. Ima check it out now.

      Thx so much.

  • Sam Hurley

    WOW WOW WOW! Enough to keep anybody occupied for the whole of 2017!!! Nice stocking filler @aaronorendorff:disqus! 😉

    • Aaron Orendorff

      Stocking stuffer?! Man … this is the big box!

      But seriously, I couldn’t have been happier with the way this turned out. Thanks so much for being a part of it, Sam. (BTW … that emoji came through HUGE!)


      • Sam Hurley

        Hahaha! Oh man! I can see it now!!! Just about 😉

        The stocking is as big as the emoji of course!!!

        Thanks again @aaronorendorff:disqus =)

    • Lisa Dougherty

      That is hilarious, @hurleysam:disqus!

      • Sam Hurley

        Hahahaha!!! Just seeing your comment and returning to this goliath smiley has made me laugh so hard @LisaDougherty1970:disqus!

      • Aaron Orendorff

        Agreed 😀

  • Daglega

    WOW! Absolutely amazing list. Thank you very much!

    • Aaron Orendorff

      Totally my pleasure. I learned a TON when all the tools were rolling in from the contributors. Let me know if you find a gem. 🙂

  • Ann Dempsey

    Absolutely fabulous list – will take a look at all the tools!

    • Aaron Orendorff

      Don’t hurt yourself … it’s a long list. 😉

      And thx!

  • Lisa Dougherty


  • Aaron Orendorff

    I’m not a huge fan of word clouds. How do they perform on social for you?

    • Roger C. Parker

      Not as well as they used to, in the pre-video world. Just an idea.

  • Ryan Biddulph

    Hi Aaron,

    TREEEmendous list of tools and pros here. If you use tools with the right energy these gifts will do wonders for you and your social media campaign.


    • Aaron Orendorff

      How’d you know I wanted a pun for the holidays?

      And great note about the “right energy.” Tools are just that: tools. Super helpful … but they ALL fall flat without the human touch behind them.

      THX, Ryan 😉

      • Ryan Biddulph


  • Johnathan Dane

    So excited to be part of this list! Too many marketing crushes in one list ?

    • Aaron Orendorff

      You and me both, Johnathan, on that “marketing crush” stuff. 😉

    • Jason Quey

      Well, looks like a good group of marketers to connect in 2017 with your gifographics 😉

  • Veronica

    Complete, trendy and as always useful. To be honest, I’ve been reading this for 3 days, to checkin out all the links and tips. thanks, Aaron.
    @jonathanaweber you may like it

    • Aaron Orendorff

      Oh dang, Veronica. Three days?! Love it.

      Be sure to let me know if you find any stand out winners. And you are SO welcome. 🙂


    Great list. Found some tools, I had not seen yet. 🙂

    • Aaron Orendorff

      Hit me up in the comments one more time if you stumble across any gems from the list … or if you have any that we neglected to include. 🙂

      • is great, easy to use. If you know how to target for the audience, you can build a nice following using this tool.

        • Aaron Orendorff

          Sweet … checking it out now. 🙂

  • Darin Rutledge

    Awesome material, Aaron! Looking forward to getting through the entire list and checking some of these out!

    • Aaron Orendorff

      It’s a BIG list … so careful with that. 😉

      Love to hear if you find a new favorite. Or if the contributors didn’t include your own must-have tool.

      Thanks, Darin (BTW … it’s awesome seeing you here!)

      • Darin Rutledge

        Definitely a big list, especially for someone like me – I’m exploring, dabbling, hobbying, if you will. Gotta get the day job done first, then on to new and exciting things! 🙂

        • Aaron Orendorff

          What?! Get the job done … then play on social?! That’s crazy. 😉

  • Sherman Smith

    Hey Aaron,

    This was a monster list!

    There’s one tool that stuck out to me which started using a couple of weeks ago. StartaFire has helped me to triple my traffic as well as Sniply.

    Now my main focus would be to focus more into my target audience.

    Thanks for sharing! Have a good one!

    • Aaron Orendorff

      Hi Sherman, I haven’t tried Sniply yet. How’re they different from StartaFire?

      I haven’t used FollowerWonk much myself … but I keep hearing great things about both it and Narrow for building your audience and targeting the right people on social. (Oh … and thanks!)

      • Sherman Smith

        Sniply and Startafire are similar as far as the concept, but they are two different layouts.

        With sniply you can add one of your blog posts at a time, but with startafire you can click on all of your blog posts you want to add to the blog post you want to share.

  • Jen Havice

    Phenomenal post, Aaron! This goes straight to Evernote to reference. I’ll be going back to it again and again.

    • Aaron Orendorff

      Wait … did you just drop a reference to a tool you’re going to use to keep track of a post about other tools?

      Mind = Blown

      And thx, Jen. You’ve been a constant source of encouragement!

  • Jeremy Arnold

    As a co-founder of a lean startup, this is our oxygen.

    More, please. We’re greedy.

    • Aaron Orendorff

      Ha! 50 tools and nearly 4k words wasn’t enough for you?!

      You’re a greedy man, Jeremy.

      Kidding aside, thanks so much for your support and kind words. Super excited to get your feedback on the guest posting course. 🙂

  • Bright Inbound Marketing

    There are so many tools listed in above post. I will check some of these out and give my feedback.


    • Aaron Orendorff

      Looking forward to it! Thx. 🙂

  • Ashley Faulkes

    Epic bro, and useful. I am always looking for more tools to save me mega-time. Time is the killer of every entrepreneur as I am sure you know! Thanks for the roundup

    • Aaron Orendorff

      Always a pleasure to hear that from you, Ashley.

      And yes … time (oh, TIME)! The irony is too many tools do the same thing. Finding out which ones work best for me is a bit of chore, but a fun chore mostly.

      Plus, once something clicks, that’s where the investment pays off huge (that’s totally been true with WordSwag and Crowdfire … those two were brand new to me).

  • Aaron Orendorff

    Thx, Shiva. I use StartaFire too … just trying to figure out how to exclude it from some posts. Brilliant for adding to other people’s content, but not as helpful for sharing stuff I authored.

    Workin’ out the kinks on my end. Have you figured anything like that out?

    • Eran Abramson

      I’ve had great use with CliClap…when sharing content of my own or external, I can add messages along with relevant call-to-action individually to each.

      And only use it when I wish to…through their tool (w/ or w/o message) or separate all together.

      • Aaron Orendorff

        Oh nice, I haven’t heard of them. Can you customize the CTA copy?

        • Eran Abramson


          You can have separate CTAs and attribute teach per the content shared. And you can also customize the background color, avatar/logo, headline/text/cta color…very intuitive and practical.

  • Aaron Orendorff

    Love to hear about any specific tool you end up loving. Thx, Jennie.

  • Aaron Orendorff

    The tool I was using to re-promote posts (i.e., evergreen social) just quit working (or they tried to charge me … can’t quite remember).


    Either way, great recommendation, Dustin. Checking them out now.


    Selecting a suitable tool is always more than confusion, it takes time like spending 90 minutes to find 90 minutes movie to watch today 😀 Pretty much confusion honestly. Thank you very much, it helped me a lot! Can’t wait for the next shot!

    • Aaron Orendorff

      That’s so phenomenal to hear! Love it when something I put together is genuinely helpful.

      Thanks so much letting me know, Ashraf.

      *HIGH FIVE*

  • Deepak Rajput

    Nice Social Media Tools to promote your business.

    • Aaron Orendorff

      Thx! Always happy to hear a compliment like that, Deepak. 🙂

  • Mary Norton

    This is a great guide for someone like me trying to get sense of all the platforms out there. I have made my short list and will try out each of them first before I make my choice.

    • Aaron Orendorff

      Good plan. Lists like this are great resources — it’s actually the list I always wished existed — but they can also be overwhelming.

      Hit me up again if you find any standout tools that click with you. 🙂

  • Ben Brausen

    It’s always sad to see people recommending their own product in these type of lists.

  • Peter Kricek

    That’s incredible list of great social media tools! I’ve recently discovered another great tool for social media content creation and planning and I’d like share it with you.

    It’s called Kontentino. Our Agency has completely streamlined the whole process of content creation thanks to Kontentino. In other words, we don’t spend so much time on complicated communication with our clients, but on creating high quality content. I highly recommend trying this tool, it’s free for the first month 🙂

    here’s a link where you can find more about Kontentino:

    • Aaron Orendorff

      Thx, Peter … I’m checking them out now. I like the calendar feature but wanna dig in little more. 🙂

      • Peter Kricek

        Hi Aaron, Did you have time to explore Kontentino more? It would be great to share best practices with you 🙂

  • Emile Ferreira

    Awesome list!

    • Aaron Orendorff

      Much appreciated! Thx 🙂

  • Leonardo Peterson

    I’ve generated $84 ,000 at this point now working online and consequently I’m a full time college student . I’m implementing a web based business money making opportunity I found out about and I’ve made such decent money . It’s extremely user-friendly so I am just very very happy that I found out about it . The capability using this is end-less . Here’s everything that I do, please have a look at my account>>>

  • Keith Winter

    Awesome list of tools. Thanks for sharing.

    • Aaron Orendorff

      Much appreciated! It was phenomenal putting it all together. Thx. 🙂

  • Muhammad Usman

    Great article for me. You helped me a lot to improve my social media strategies

  • Netscape India

    Amazing list of Social Media Tools to promote your business.

  • Yasar Tricks


  • Vittoria Dmowska

    This is one of the best articles I have read about how to properly
    use Social Media for promotion. Best thing is almost all the tools are
    free to use that you have mentioned.

  • Rahul Yadav Hacks

    WOW Awesome list of social media tools this will change my social media marketing. Thanks for such a great tips.

  • Sandeep Sitoke


    Social media is the best tool to get traffic. If you want to promote your business you have to follow someone who earn well.

    Thanks for sharing this amazing list it will us.

  • Ian Moyse

    Great content I would add to the list – automate scheduling of blog feeds based on rules – easy to use and powerful to what it can automate.

  • Godswill Igbokwe

    Awesome post Aaron. Thanks for sharing