Why You Should Press Pause on Your Content Strategy [Rose-Colored Glasses]
June 10, 2022
Robert Rose
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
Why 'Know Your Why' Isn't Such Great Content Marketing Advice [Rose-Colored Glasses]
June 3, 2022
Robert Rose
You've heard the advice to "know your why." But that won't help you differentiate with content – unless you connect your brand's why to your audience's why. Robert Rose shares a step-by-step process to help.
Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]
May 27, 2022
Robert Rose
Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains.
Are You Overselling the Power of Data? [Rose-Colored Glasses]
May 20, 2022
Robert Rose
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.
3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]
May 13, 2022
Robert Rose
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]
May 6, 2022
Robert Rose
Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits.
Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]
April 29, 2022
Robert Rose
Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
The One Thing Content Marketers Love and Hate More Than Writing [Rose-Colored Glasses]
April 22, 2022
Robert Rose
If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need.
For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]
April 15, 2022
Robert Rose
Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn.
How To Manage Leaders Out of Your Content Approval Process [Rose-Colored Glasses]
April 8, 2022
Robert Rose
Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.
How Strategic Content Planning Helps You Say Yes – and No [Rose-Colored Glasses]
April 1, 2022
Robert Rose
A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome.
Which Matters More: Content Skills or Subject Matter Expertise? [Rose-Colored Glasses]
March 25, 2022
Robert Rose
Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work.
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