Is it possible to include product details in stories without boring or alienating your audience? Robert Rose says yes, but you’ll need some imagination (and, possibly, a bathing suit). Dive in for advice on how to start. Continue reading
Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]
When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction. Continue reading
Writing Is Writing, Right? Not If You Want To Keep Your Content Creation Team [Rose-Colored Glasses]
If you want to acquire and keep great content talent (and who doesn’t?), make sure you get the distinction between constructing and creating. Both are important – but only one gets people excited to keep “making the donuts” every day. Continue reading
How To Recognize (and Solve) Wicked Content Strategy Problems [Rose-Colored Glasses]
It’s hard to motivate to change when you’re not feeling the pain of broken processes. But if you don’t solve problems incrementally, you’ll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice. Continue reading
Want To Scale Your Content Strategy? Hiring Isn’t the Answer [Rose-Colored Glasses]
If you feel like your team can’t produce enough content, you’re right. They can’t – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success. Continue reading
How Planning To Fail Can Succeed [Rose-Colored Glasses]
A recent conversation in a social media marketing group got Robert Rose thinking: Does it ever make sense to put out content with the explicit goal of failing? Continue reading
Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]
The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading
You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]
Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading
Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]
You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading
