Revolutionize Content Creation by Overcoming These Antiquated Beliefs
August 15, 2023
Robert Rose
You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.
Is Your Marketing ‘Broke’ Enough To Need a Fix?
August 8, 2023
Robert Rose
Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.
How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
August 1, 2023
Robert Rose
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique.
How a Subscribed Audience Can Draw a Crowd for Your Next Content Product
July 25, 2023
Robert Rose
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.
Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand
July 18, 2023
Robert Rose
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust
July 11, 2023
Robert Rose
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This
June 27, 2023
Robert Rose
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
How To Map Content to Customer Intent (and Make Your Sales Team Happy)
June 20, 2023
Robert Rose
Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.
Don’t Waste AI and Human Potential – Push Them Both To Do Better
June 13, 2023
Robert Rose
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.
Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]
May 30, 2023
Robert Rose
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how.
AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses]
May 23, 2023
Robert Rose
What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
May 16, 2023
Robert Rose
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.
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