Fill Your Content With Visions Your Audience Will Want To Chase [Rose-Colored Glasses]
March 28, 2023
Robert Rose
What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future.
Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]
March 21, 2023
Robert Rose
Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.
Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]
March 14, 2023
Robert Rose
Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must.
Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]
March 7, 2023
Robert Rose
George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead.
Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]
February 28, 2023
Robert Rose
Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it.
AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]
February 21, 2023
Robert Rose
You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]
February 14, 2023
Robert Rose
Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work.
How a Children’s Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]
February 7, 2023
Robert Rose
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose's assertion that that can be a good thing for content marketers.
2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]
January 27, 2023
Robert Rose
It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.
Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]
January 20, 2023
Robert Rose
For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right.
Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]
January 13, 2023
Robert Rose
A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?
What’s Your Word for 2023? [Rose-Colored Glasses]
January 6, 2023
Robert Rose
Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023.
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