By Robert Rose published March 14, 2023

Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]

Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading

By Robert Rose published March 7, 2023

Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]

George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading

By Robert Rose published February 28, 2023

Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]

Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it. Continue reading

By Robert Rose published February 21, 2023

AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]

You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
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By Robert Rose published February 14, 2023

Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading

By Robert Rose published February 7, 2023

How a Children’s Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]

Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose’s assertion that that can be a good thing for content marketers. Continue reading

By Robert Rose published January 27, 2023

2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to  get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how.  Continue reading

By Robert Rose published January 20, 2023

Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading

By Robert Rose published January 13, 2023

Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023? Continue reading

By Robert Rose published January 6, 2023

What’s Your Word for 2023? [Rose-Colored Glasses]

Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading

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