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3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
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To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits.
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Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
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The One Thing Content Marketers Love and Hate More Than Writing

If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need.
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For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn.
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How To Manage Leaders Out of Your Content Approval Process [Rose-Colored Glasses]

Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.
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How Strategic Content Planning Helps You Say Yes – and No

A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome.
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Which Matters More: Content Skills or Subject Matter Expertise? [Rose-Colored Glasses]

Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work.
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How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses]

Producing more content doesn’t raise your chances of success – it risks hiding your best work. How can you make sure your signal gets found in the noisy content hurricane? Try these three techniques media companies love.
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How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]

Is it possible to include product details in stories without boring or alienating your audience? Robert Rose says yes, but you’ll need some imagination (and, possibly, a bathing suit). Dive in for advice on how to start.
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Your Content Analytics Are Meaningless Unless You Have This

When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction.
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Writing Is Writing, Right? Not If You Want To Keep Your Content Creation Team [Rose-Colored Glasses]

If you want to acquire and keep great content talent (and who doesn’t?), make sure you get the distinction between constructing and creating. Both are important – but only one gets people excited to keep “making the donuts” every day.