New Study Reveals Clear Writing Tips for B2B Marketers
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
39+ Content Marketing Statistics To Help You Succeed in 2024
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2024 plans.
Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.
Why Investors Trust Marketing, But Not Marketers [New Study]
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
Buyers Want To Trust Content. But Do They Value Yours? [New Research]
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)
New Research: Will AI Impact Your Content Marketing Salary and Career?
How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
Where Should Your Customer Journey Start? [Demand Generation Research]
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway.
Video Grows in Importance But Doesn’t Reach Full Potential [New Research]
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.