In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading
6 Proven Tips for Successful Facebook Videos
Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020. Continue reading
5 Big Obstacles Encountered by B2B Content Marketers
Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading
8 Things to Know Before You Start a Research Project
Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading
Content Management and Strategy: A Disruptive Change We Need [New Research]
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading
6 Brands Share Real Content Marketing Examples That Convert
Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
Continue reading
7 Free Ways to Get Original Data for Your Content
Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading
Tech Marketers Reveal Their Secret Weapons [New Research]
76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading
Most Agencies Bet on This Distribution Model [New Research]
How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading
