Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading
Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]
Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries. Continue reading
3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]
Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading
B2C Marketers: Make Sure You Are on Stable Ground [New Research]
Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading
Manufacturing Marketers: 5 Ways to Keep Your Momentum [New Research]
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading
7 Things Content Marketers Told Us About Video [New Research]
Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading
Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading
B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading
Beyond the PDF: Why B2B Content Marketing Demands an Evolution
Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading
Content Management and Strategy: The Big Wave Is Here [New Research]
The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading
