By Cathy McPhillips published June 19, 2019

Agencies See Growth in Content Marketing Business [New Research]

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies. Continue reading

By Robert Rose published April 24, 2019

The Struggle is Real for Content Management and Technology [New Research]

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading

By Kim Moutsos published March 6, 2019

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Cathy McPhillips published February 13, 2019

Do Agencies Practice the Content Marketing They Preach? [New Research]

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Stephanie Stahl published February 6, 2019

How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed. Continue reading

By Lisa Murton Beets published December 12, 2018

B2C Content Marketing: What a Difference Commitment Makes [2019 Research]

The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report. Continue reading

By Clare McDermott published November 26, 2018

5 Research Options You May Never Have Considered for Your Content

You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky. Continue reading

By Lisa Murton Beets published November 7, 2018

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Robert Rose published October 31, 2018

Are You Generating Demand or Just Identifying It?

New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts. Continue reading

By Lisa Murton Beets published October 10, 2018

2019 B2B Content Marketing Research: It Pays to Put Audience First

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading