Skip to content
Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.
promoting-original-research

How To Promote Your Original Research Report To Get Maximum Press Coverage

Original research is one-of-a-kind content. But if you don’t promote it, that uniqueness won’t help your business. To help attract an audience, follow one or more of these five research promotion ideas.
57+ Content Marketing Statistics To Help You Succeed in 2025

57+ Content Marketing Statistics To Help You Succeed in 2025

Input from you and your peers in CMI’s surveys generated a lot of numbers. We curated the top stats from the 2024 B2B content marketing research, career outlook, and niche surveys of marketers, demand-gen marketers, and bloggers.
Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025

Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.
Are We Walking Backward Into the Future of Content and Marketing?

Are We Walking Backward Into the Future of Content and Marketing?

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one).
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?

How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?

Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
Why AI in Demand Generation Is No Knight In Shining Armor [New Research]

Why AI in Demand Generation Is No Knight In Shining Armor [New Research]

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
Don’t Start an Original Research Project Before Answering These 8 Questions

Don’t Start an Original Research Project Before Answering These 8 Questions

Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.
How To Market Your Marketing To Marketers [New Research]

How To Market Your Marketing to Marketers [New Research]

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
How to Prepare for the Data Apocalypse

How To Prepare for the Data Apocalypse

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.