90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]
Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study. Continue reading
How to Plan a Year’s Worth of Content With One Original Research Survey
Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan. Continue reading
5 Research-Based Actions to Improve Your Content Marketing
Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results. Continue reading
Content Marketing and Sales Alignment: Bridging the Gap [New Research]
Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment. Continue reading
10 (Mostly) Quick Wins to Steal for Your Original Research Project
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading
Thinking of Creating Original Research? 8 Things to Consider
Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading
Tech Marketers Think Outside the Buyer’s Journey [New Research]
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue reading
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey. Continue reading
5 Things Highly Committed Content Marketers Do Better [New UK Research]
New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading
