By Lisa Murton Beets published November 16, 2022

3 Top Content Marketing Challenges in Manufacturing [New Research]

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading

By Lisa Murton Beets published October 27, 2022

Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Continue reading

By Stephanie Stahl published October 19, 2022

7 Things B2B Content Marketers Need in 2023 [New Research]

CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading

By Stephanie Stahl published October 5, 2022

Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook. Continue reading

By Clare McDermott published August 15, 2022

8 Must-Haves for High-Quality Original Research

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading

By Robert Rose published May 2, 2022

What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading

By Lisa Murton Beets published March 23, 2022

Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]

Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries. Continue reading

By Stephanie Stahl published March 2, 2022

3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading

By Robert Rose published January 26, 2022

B2C Marketers: Make Sure You Are on Stable Ground [New Research]

Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading

By Lisa Murton Beets published November 17, 2021

Manufacturing Marketers: 5 Ways to Keep Your Momentum [New Research]

Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading

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