Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan.

Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results.

Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment.

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more.

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey.

New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do?

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.

More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time.

With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs.

Wouldn't it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind.

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.