By Lisa Murton Beets published November 15, 2017

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading

By Lisa Murton Beets published November 1, 2017

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs. Continue reading

By Andy Betts published October 11, 2017

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading

By Lisa Murton Beets published September 27, 2017

New Research Reveals Habits of Top Content Marketers

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Michele Linn published July 27, 2017

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

By Lisa Murton Beets published June 7, 2017

Interactive Content Fuels Customer Experiences [Research]

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading