5 Research Options You May Never Have Considered for Your Content
November 26, 2018
Clare McDermott
You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky.
The One Thing Manufacturing Content Marketers Must Do Now [New Research]
November 7, 2018
Lisa Murton Beets
Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends.
Are You Generating Demand or Just Identifying It?
October 31, 2018
Robert Rose
New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.
2019 B2B Content Marketing Research: It Pays to Put Audience First
October 10, 2018
Lisa Murton Beets
90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today.
If Your Content Doesn’t Have This, the Majority Won't Trust It [Research]
October 4, 2018
Ann Gynn
Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.
How to Plan a Year’s Worth of Content With One Original Research Survey
August 1, 2018
Michele Linn
Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan.
5 Research-Based Actions to Improve Your Content Marketing
July 19, 2018
Lisa Murton Beets
Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results.
Content Marketing and Sales Alignment: Bridging the Gap [New Research]
May 4, 2018
Robert Rose
Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment.
10 (Mostly) Quick Wins to Steal for Your Original Research Project
April 25, 2018
Michele Linn
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.
Thinking of Creating Original Research? 8 Things to Consider
March 28, 2018
Lisa Murton Beets
Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource.
Tech Marketers Think Outside the Buyer’s Journey [New Research]
March 14, 2018
Lisa Murton Beets
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more.
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]
March 7, 2018
Ann Gynn
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey.
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