Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies.

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends.

How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed.

The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report.

You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky.

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends.

New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts.

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today.

Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study.