By Ann Gynn published March 12, 2020

Successful Ghostwriting Demands Collaboration, Not Magic

Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration. Continue reading

By Julia McCoy published March 10, 2020

5 Ways to Create the Most Valuable Content for Your Audience

For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading

By Chad Newell published March 5, 2020

5 Alternatives to Make Stock Photography a Last Resort

How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading

By Ann Gynn published March 3, 2020

You Can Write Faster With This Guide

You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading

By Fatmir Hyseni published March 2, 2020

How to Visualize Data With Google Data Studio

You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you. Continue reading

By Aleh Barysevich published February 25, 2020

7 Free Keyword Research Tools for Content Marketers

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading

By Mike Murray published February 12, 2020

How to Use SEO to Boost Branded Keyword Rankings on Google

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading

By Emilie Moreland published January 28, 2020

7 Ways to Unite Your Content Team in a Remote Work World [Tools]

No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading

By Thibaud Clement published January 22, 2020

3 Creative Ways to Promote Content With Carousel Ads

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading

By Aaron Agius published January 21, 2020

Get Your Content Workflow on the Right Track [Tools]

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading

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