By Anna Hrach published September 18, 2019

Failure Is Always an Option (and an Opportunity)

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading

By Rusty Weston published July 31, 2019

How to Survive Content by Committee

Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process.

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By Jonathan Crossfield published June 4, 2019

Why Your Audience Needs Stories: It’s a Brain Thing

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading

By Robert Rose published May 24, 2019

In a Creative Rut? Refresh Your Energy With These Inspiring Insights

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading

By Clare McDermott published April 15, 2019

How to Create Content in a World With Bots

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading

By Daniel Hatch published January 3, 2019

How to Create a Good Brief for Better Content Marketing

If, as the saying goes, proper planning prevents poor performance, then a good brief is the cornerstone of effective content. Here’s what you need to know to create a brief to help your team and partners work more efficiently. Continue reading

By Kim Moutsos published December 20, 2018

4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Unsolicited advice doesn’t always fall into the welcome-gift category. But Andrew Davis’ counsel on marketing mistakes should be. Read his 2018 admonishments to Nissan, Verizon, HubSpot, and every content marketing agency executive. Continue reading

By Ann Gynn published December 19, 2018

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best. Continue reading

By Jonathan Crossfield published December 18, 2018

Chief Content Officer: A Year of Insights

Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality. Continue reading

By Carmen Hill published November 30, 2018

How to Make Your Bland Content Strategy Delicious

It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests. Continue reading

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