By Gina Balarin published August 17, 2021

Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)

Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know. Continue reading

By Andrew Davis published August 12, 2021

Don’t Let a Poor Customer Experience Derail Your Content Results

Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading

By Jonathan Crossfield published July 26, 2021

Curiosity May Have Killed the Cat But It Could Save Your Content

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. Continue reading

By Andrew Davis published June 29, 2021

Is Your Case Study Worth Your Customers’ Time? Prove It

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading

By Gina Balarin published May 18, 2021

With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It

Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you. Continue reading

By Theresa Regli published May 13, 2021

How to Manage Your Content Assets So They’re Found and Used

Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading

By Jonathan Crossfield published March 9, 2021

B2B Content Isn’t Boring Unless Your Writing Is

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading

By Ann Gynn published February 16, 2021

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading

By Stephanie Stahl published February 2, 2021

You Can’t Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading

By Jonathan Crossfield published January 12, 2021

Why Rushing Your Writers Never Leads to Great Content

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading

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