By Ann Gynn published February 16, 2021

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading

By Stephanie Stahl published February 2, 2021

You Can’t Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading

By Jonathan Crossfield published January 12, 2021

Why Rushing Your Writers Never Leads to Great Content

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading

By Jodi Harris published December 22, 2020

8 Lessons on How to Steer Your Content Through Chaos

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading

By Andrew Davis published December 8, 2020

Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]

In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading

By Gina Balarin published December 1, 2020

Activating Empathy: How to Manage It, Measure It, and Market With It

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading

By Natalya Minkovsky published November 25, 2020

Brands Buck History, Give Home-Field Advantage, and More [Examples]

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology. Continue reading

By Sarah Mitchell published November 24, 2020

How to Convince Your Company’s Brain Trust to Collaborate on Content

Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading

By Jodi Harris published November 17, 2020

How to Make the Google Algorithm Work for You

You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading

By Robert Rose published November 10, 2020

What You Need to Know About the Data Party Game

What’s in a name? In the data game, it could be a lot or nothing at all. Robert Rose sets the record straight on audience data origins, why it matters, and what it means for your content marketing future. Continue reading

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