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rethinking-social-media

Is Social Media Even Worth It Anymore?

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
ai-content-operations

How To Work AI Into Content Marketing (in a Way That Works for You)

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
smarter-brainstorming

5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.
disruptive-innovative-content

How To Create Disruptive, Innovative Content That Aligns With Your Brand

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
kill-content-save-yourself

Are You Willing To Kill Your Content To Save Yourself?

If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go.
human-touch-marketing-automation

Can You Keep the Human Touch When Using Marketing Automation?

Has Andrew Davis solved the marketer’s automation dilemma? Maybe. He and his team definitely seem to be on the right track.
thought-leadership-content

Is Your Thought Leadership Content Missing the Point?

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.
take-your-content-idea-from-generic-to-original

How To Take Your Content Idea From Generic to Original

So many marketers compete to attract the same audience within the same topic while drawing upon the same information or facts. How do you avoid that? Always start with two.
things-every-content-marketing-team-needs

4 Things Every Content Marketing Team Needs (Surprise! They’re Not Tools)

It’s tempting to think technology can solve all content marketing woes. But the best tech in the world won’t make you more successful – unless you get these systems, processes, and resources in place first. Here’s how.
Creativity-Linear-Thinking

Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them.
content-marketing-resilience-how-to-keep-going

Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)

Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know.
Customer-Experience-Content-Results

Don’t Let a Poor Customer Experience Derail Your Content Results

Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale.