By Jay Acunzo published October 19, 2018

Fundamentals Are Essential for Content Success

Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices. Continue reading

By Jonathan Crossfield published October 2, 2018

Brands Often Overlook This Superhero of Storytelling

Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Continue reading

By Jonathan Crossfield published September 18, 2018

Want Engaging Social Media Content? Lessons From a Viral Smash

Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going. Continue reading

By Susan Hartman published September 11, 2018

The Best Content Distribution Channel You’re Overlooking

Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.) Continue reading

By Andrew Davis published August 13, 2018

Discover the Real Value of the E Word (and How to Embrace It)

Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways. Continue reading

By Clare McDermott published August 9, 2018

Are You Really Smart About How AI Works in Marketing?

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting. Continue reading

By Marcia Riefer Johnston published July 26, 2018

‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from a 20-year Pixar animator who also has worked with big B2B brands. Continue reading

By Denise Roberts McKee published June 8, 2018

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading

By Theresa Regli published May 31, 2018

Digital Asset Management: What It Is and Why You Need It

Navigating all this digital media creates challenges for consumers and enterprises alike. Though for different purposes, consumers and marketers want to find and use them when and where they want. Digital asset management is a must. Continue reading

By Kim Moutsos published May 25, 2018

Actor Brings Community Model to Content Creation

Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Continue reading