What B2B Brands Need to Know to Succeed on LinkedIn
February 13, 2018
Jonathan Crossfield
"Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia.
Go Behind the Scenes of Coca-Cola’s Storytelling
February 9, 2018
Clare McDermott
The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager.
Video Storytelling Secrets From an Award-Winning Series
January 9, 2018
Clare McDermott
Great video storytelling doesn't require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa's award-winning Solo Traveller series.
Voice Search: Is Your Content Prepared for the Verbal Revolution?
January 4, 2018
Britney Muller
Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology.
Unsolicited Advice: How to Avoid 4 Content Marketing Blunders
December 26, 2017
Kim Moutsos
If there’s one thing that never fails to cheer many, it’s unsolicited advice. Catch letters to marketers of brands like Dollar Shave Club and Georgia’s tourism brand about their marketing missteps and gaffes – and some useful remedies.
A Year Full of ‘No Way!?’ Moments for CCO Magazine
December 25, 2017
Clare McDermott
More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!”
CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
December 21, 2017
Ann Gynn
B2B and B2C brands delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to media partnerships. Get inspired by 15 brands doing just that as shared in CCO’s Idea Garage in 2017.
How Tom’s of Maine Found Success in Micro-Influencer Marketing
December 15, 2017
Clare McDermott
Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influencer substance over sizzle. Learn how they did it.
Content Syndication: More Than a Traffic Boost
December 11, 2017
Michael Schreiber
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each.
The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
December 8, 2017
Jonathan Crossfield
If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules?
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
December 5, 2017
Dawn Papandrea
Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing.
How to Keep Your Content Marketing Strategy From Getting Hijacked
September 22, 2017
Kevin Lund
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities.
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