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next-gen-visuals-today

Next-Gen Visuals Demand a Strong Foundation Today

Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences.
create-content-marketing-playbook

How to Create a Content Marketing Playbook

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great.
best-cco-digital

Best of CCO Digital: A Year Transformed With Sound and Sight

Consumers crave content that’s portable, accessible, and immersive. Audio and video content are well-positioned to deliver on those needs. Here are some of the top audio-visual features we shared in Chief Content Officer this year.
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Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?

Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing.
failure-always-option

Failure Is Always an Option (and an Opportunity)

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes?
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How to Survive Content by Committee

Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process.
audience-needs-stories

Why Your Audience Needs Stories: It’s a Brain Thing

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine.
creative-rut

In a Creative Rut? Refresh Your Energy With These Inspiring Insights

If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview.
create-content-bots

How to Create Content in a World With Bots

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.
4-marketing-mistakes-advice-to-fix

4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Unsolicited advice doesn’t always fall into the welcome-gift category. But Andrew Davis’ counsel on marketing mistakes should be. Read his 2018 admonishments to Nissan, Verizon, HubSpot, and every content marketing agency executive.
best-b2b-b2c-content-marketing-ideas

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best.
cco-a-year-of-insights

Chief Content Officer: A Year of Insights

Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality.