How do you adapt to a world far less forgiving and far more skeptical of the ways you capture and use data? Ruth Carter – internet, intellectual property, and business attorney – offers some perspective and advice. Continue reading
Are You Measuring Right in Your Content Marketing?
How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like? Continue reading
Fundamentals Are Essential for Content Success
Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices. Continue reading
Brands Often Overlook This Superhero of Storytelling
Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Continue reading
Want Engaging Social Media Content? Lessons From a Viral Smash
Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going. Continue reading
The Best Content Distribution Channel You’re Overlooking
Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.) Continue reading
Discover the Real Value of the E Word (and How to Embrace It)
Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways. Continue reading
Are You Really Smart About How AI Works in Marketing?
What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting. Continue reading
‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator
Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from a 20-year Pixar animator who also has worked with big B2B brands. Continue reading
How to Use Documentary Filmmaking Techniques to Craft Memorable Content
With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading
