Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading
You Can’t Rely on Speaker Proposals Alone for Diverse Events
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading
Why Rushing Your Writers Never Leads to Great Content
Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading
8 Lessons on How to Steer Your Content Through Chaos
Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading
Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading
Activating Empathy: How to Manage It, Measure It, and Market With It
Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading
Brands Buck History, Give Home-Field Advantage, and More [Examples]
Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology. Continue reading
How to Convince Your Company’s Brain Trust to Collaborate on Content
Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading
How to Make the Google Algorithm Work for You
You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading
What You Need to Know About the Data Party Game
What’s in a name? In the data game, it could be a lot or nothing at all. Robert Rose sets the record straight on audience data origins, why it matters, and what it means for your content marketing future. Continue reading
