When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading
With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It
Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you. Continue reading
How to Manage Your Content Assets So They’re Found and Used
Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading
B2B Content Isn’t Boring Unless Your Writing Is
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading
5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading
You Can’t Rely on Speaker Proposals Alone for Diverse Events
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading
Why Rushing Your Writers Never Leads to Great Content
Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading
8 Lessons on How to Steer Your Content Through Chaos
Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading
Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading
Activating Empathy: How to Manage It, Measure It, and Market With It
Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading
