Print’s Very Much Alive: Magazine Examples From 9 Brands
June 16, 2017
Clare McDermott
One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines.
Is Your Brand Really Who It Says It Is?
June 9, 2017
Jonathan Crossfield
Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world?
LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team
May 31, 2017
Cameron Conaway
Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team.
Are You Ready to Hire Quality for Your Content Team?
May 19, 2017
Sara Noble
To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek.
Social Media Advice From Mark Hamill
May 14, 2017
Clare McDermott
Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens.
Is it Time to Abolish Social Media?
May 12, 2017
Jonathan Crossfield
What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise?
The Content Assembly Line is Broken
April 25, 2017
Doug Kessler
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
April 13, 2017
Paul Roetzer
How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more? Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create.
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