By Robert Rose published November 18, 2021

Why Visual Storytelling Demands More Than Just Images

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading

By Jodi Harris published November 2, 2021

Video Storytelling: Here’s How To Get More From Your Investment

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading

By Content Marketing Institute Team published October 29, 2021

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading

By Content Marketing Institute Team published August 20, 2021

3 Video Content Takeaways From Salesforce, TikTok, and Facebook

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading

By Content Marketing Institute Team published August 13, 2021

How Video Email Affects Your Audience (and More Content Examples)

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading

By Content Marketing Institute Team published August 6, 2021

Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership

Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing. Continue reading

By Content Marketing Institute Team published June 11, 2021

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading

By Content Marketing Institute Team published May 28, 2021

3 Hair-Raising Content Marketing Stories to Read This Week

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading

By Content Marketing Institute Team published May 14, 2021

Keep ‘Em Guessing (and More Lessons From Content We Love)

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading

By Anjan Sarkar published April 27, 2021

9 Ways to Increase Watch Time on Your YouTube Channel

The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL