By Dennis Shiao published June 20, 2019

AR/VR Storytelling for Marketing: 4 Things to Know

A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading

By Kim Moutsos published March 29, 2019

5 (More) Secrets of Great Storytellers

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading

By Joe Forte published February 25, 2019

5 Types of Video to Add to Your Social Media Marketing

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading

By Dennis Shiao published February 14, 2019

What You Need to Know About Native Advertising

Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading

By Jodi Harris published February 5, 2019

What It Means to Get Branded Content Right

Branded content still holds marketing power by immersing audiences in the kinds of experiences they crave. Check out these winning examples, which built rapport with new audiences, expanded creative horizons, and improved bottom lines. Continue reading

By Tom Whatley published January 25, 2019

5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading

By Jodi Harris published January 22, 2019

Learn From the Best: 8 Inspiring Content Marketing Examples

Understanding why some content campaigns rise above the others is no small feat. Our new examples collection breaks it all down for you, including the core elements of success and how you can use them to reach your own content goals. Continue reading

By Aaron Agius published January 15, 2019

How to Get More From Your Livestream After the Broadcast

Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options. Continue reading

By Amanda Subler published December 27, 2018

How to Avoid the Battle of Boring in Your Videos

Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru. Continue reading

By Ann Gynn published December 19, 2018

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best. Continue reading