5 Underused Video Ideas to Generate Leads
January 28, 2021
Shane Barker
People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads.
The Art and Science of Emotional Engagement
December 24, 2020
Ashley Taylor Anderson
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.
18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year
November 26, 2020
Jodi Harris
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.
Brands Buck History, Give Home-Field Advantage, and More [Examples]
November 25, 2020
Natalya Minkovsky
Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology.
Reinventing With Content: 3 Brands Find New Paths
September 14, 2020
Ann Gynn
What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
6 Proven Tips for Successful Facebook Videos
August 17, 2020
Teodora Lozan
Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020.
Conquer Your Video Fears and Get on Camera
August 11, 2020
Dennis Shiao
With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand.
5 Content Lessons From John Krasinski’s Some Good News
June 22, 2020
Scott Aughtmon
Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
6 Lessons in Loyalty Building From Health Care Content [Examples]
May 18, 2020
Ahava Leibtag
Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from.
How to Create the Right Video Experiences for Your Brand
May 12, 2020
Jodi Harris
Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path.
When Content Is All You Have for Your Audience
May 5, 2020
Ann Gynn
When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful.
5 Surprising Ways to Optimize Websites With Video
April 20, 2020
Keith Harrington
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content.
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