Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading
5 Underused Video Ideas to Generate Leads
People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading
The Art and Science of Emotional Engagement
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading
18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading
Brands Buck History, Give Home-Field Advantage, and More [Examples]
Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology. Continue reading
Reinventing With Content: 3 Brands Find New Paths
What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
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6 Proven Tips for Successful Facebook Videos
Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020. Continue reading
Conquer Your Video Fears and Get on Camera
With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading
5 Content Lessons From John Krasinski’s Some Good News
Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
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3 Secrets to Writing Better Video and Audio Scripts [Examples]
Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading
