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Keep ‘Em Guessing (and More Lessons From Content We Love)

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary.
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9 Ways to Increase Watch Time on Your YouTube Channel

The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas.
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Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show]

Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced.
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Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]

How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity trends. Parenting girls. Fast-growth companies. Creating better PowerPoint...
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Look This Way: 9 Visual Content Options to Consider

Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples.
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5 Types of Video to Add to Your Social Media Marketing

How do you create the best videos for success on social? Let’s walk through five choices.
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How to Create High-Converting Content

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs.
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5 Underused Video Ideas to Generate Leads

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads.
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The Art and Science of Emotional Engagement

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.
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18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.
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Brands Buck History, Give Home-Field Advantage, and More [Examples]

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology.
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Reinventing With Content: 3 Brands Find New Paths

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.