By Dennis Shiao published November 21, 2018

What You Need to Do to Build a Loyal YouTube Audience

Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight. Continue reading

By Jodi Harris published November 19, 2018

Non-Gaming Brands Find Value in the Twitch Audience

Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity. Continue reading

By Ann Gynn published November 5, 2018

How to be Purposeful With Your Purpose-Driven Content [Examples]

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading

By Robert Katai published October 9, 2018

Why You Need Vertical Visuals If Your Audience is Mobile

Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading

By Amir Bazrafshan published October 8, 2018

The 5 New Rules of Video Marketing Success

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading

By Stephanie Stahl published September 6, 2018

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading

By Carla Johnson published August 24, 2018

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading

By Andrew Davis published August 13, 2018

Discover the Real Value of the E Word (and How to Embrace It)

Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways. Continue reading

By Jodi Harris published July 25, 2018

Does Your Health Care Content Hold the Cure for Customers in Crisis?

Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers. Continue reading

By Kristen McCabe published June 26, 2018

6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls. Continue reading