Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today. Continue reading
What You Need to Do to Build a Loyal YouTube Audience
Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight. Continue reading
Non-Gaming Brands Find Value in the Twitch Audience
Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity. Continue reading
How to be Purposeful With Your Purpose-Driven Content [Examples]
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading
Why You Need Vertical Visuals If Your Audience is Mobile
Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading
The 5 New Rules of Video Marketing Success
Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading
How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
Discover the Real Value of the E Word (and How to Embrace It)
Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways. Continue reading
