5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
March 1, 2022
Jodi Harris
Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.
Why Visual Storytelling Demands More Than Just Images
November 18, 2021
Robert Rose
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better.
Video Storytelling: Here’s How To Get More From Your Investment
November 2, 2021
Jodi Harris
Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.
Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)
October 29, 2021
Content Marketing Institute Team
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.
3 Video Content Takeaways From Salesforce, TikTok, and Facebook
August 20, 2021
Content Marketing Institute Team
If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play.
How Video Email Affects Your Audience (and More Content Examples)
August 13, 2021
Content Marketing Institute Team
New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service.
Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership
August 6, 2021
Content Marketing Institute Team
Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing.
3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams
June 11, 2021
Content Marketing Institute Team
From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series.
3 Hair-Raising Content Marketing Stories to Read This Week
May 28, 2021
Content Marketing Institute Team
Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples.
Keep ‘Em Guessing (and More Lessons From Content We Love)
May 14, 2021
Content Marketing Institute Team
This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary.
9 Ways to Increase Watch Time on Your YouTube Channel
April 27, 2021
Anjan Sarkar
The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas.
Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show]
March 17, 2021
Robert Rose
Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced.
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