Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants.

The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today.

Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight.

Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy.

Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV).

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing.

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards.

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams.

Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways.

Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers.

Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls.