Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options.

Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru.

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best.

Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today.

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants.

The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today.

Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight.

Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy.

Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV).

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing.

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards.