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How to Drive Organic Clicks and Leads From Your Instagram Channel

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site.
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Reach a Wider Audience, Step Up Your Content Distribution Strategy

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that.
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Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]

How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity trends. Parenting girls. Fast-growth companies. Creating better PowerPoint...
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B2B Content Isn’t Boring Unless Your Writing Is

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that.
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Look This Way: 9 Visual Content Options to Consider

Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples.
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5 Types of Video to Add to Your Social Media Marketing

How do you create the best videos for success on social? Let’s walk through five choices.
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How to Build a Vibrant Online Community [Examples]

Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important.
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What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers.
50 of the Best Tools for Social Media Selected by Top Marketers

50 Social Media Tool Recommendations From Top Marketers

What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce.
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How to Use Instagram Stories to Get More Followers

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well.
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LinkedIn for Content Marketing: 3 Things You Should Know

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know.
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18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.