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How Content Helped ServiceNow Grow From Startup to Global Brand

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
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7 Generative AI Prompts To Help Your Content Marketing Workflows

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.
Robots facing off with a human represent a recent creative and strategy challenge that pitted two marketers against one supported by AI tools.

Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.
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How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.
Turning 'meh' ideas into marvelous content seems like magic.

How To Turn ‘Meh’ Ideas Into Marvelous Content

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
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The Career-Guiding Question McKinsey’s Publishing Lead Always Asks

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.
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How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list....
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How One Content Leader Launched a 150-Year Old Brand Into the Modern Era

R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.
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Is Speed, Not AI Technology, the Real Enemy in Marketing?

Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing?
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5 Writing Tricks That Treat Audiences to Better Data-Based Stories

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
Content Rules: Make 'Em and Break 'Em

Content Rules: Why You Need To Make Them (and Break Them)

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.
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Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.