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content-marketing-strategy

The Inside Scoop on Content Marketing Strategy (the Book and the Practice)

A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
changes-in-content-discovery

5 Content Discovery Trends To Inform Your Marketing Strategy

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
ai-content-operations

How To Work AI Into Content Marketing (in a Way That Works for You)

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.
gate-content-brand-trust

With Gated Content, Trust Goes Both Ways. Don’t Ask Until You’ve Earned It

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.
Scaling Production by Focusing on Content Operations

How To Scale Content Production by Focusing on Operations [25+ Expert Ideas]

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.
ai-make-teams-more-efficient

Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
revolutionize-content-creation-process

Revolutionize Content Creation by Overcoming These Antiquated Beliefs

You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.
implementing-change

How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success

You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success.
how-broke-is-your-content-marketing

Is Your Marketing ‘Broke’ Enough To Need a Fix?

Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.
A fact-check graphic represents the importance of content accuracy.

Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.
Clock face representing the lifespan of news content

Research Says These Two Choices Determine Your Content’s Shelf Life

Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains.
downtown-productive-tasks

Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do

People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.