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How to Get Ranked and Read With the Topic Cluster Content Model

Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how.
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How to Make an Amplification Strategy With Shares AND Backlinks

Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy.
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3 New Content Distribution Tech Trends to Embrace Now [Tools]

You are either keeping up or falling behind. Today's content distribution tactics call for experimenting with many emerging channels, so let's look at how to diversify and empower your content marketing.
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How to Stop the Vanity of Your Search Metrics

You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics.
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11 Things to Do Every Month to Boost Your Conversion Rates

How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor, you still want better numbers.
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How to Make Your Content Powerful in Eyes of Searchers (and Google)

The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results.
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The 5 Rules of Video Marketing Success

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing.
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How to Know If Your Content Impacts Brand Awareness [Tools]

Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact.
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How to Use Your Analytics for Smarter Content Decisions

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options.
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Get Your Readers to Stay Longer With These 4 Formats

You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin.
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How to Optimize Your Website for Audio Search

If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now.
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Should You Worry About Your SEO and Google's Mobile-First Index?

Given your vigilance with the all-powerful search engine rankings, you’re likely concerned or at least curious about the effect of Google’s new mobile-first index. Get answers to your questions on how it could impact your site and SEO.