A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options.

You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin.

If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now.

Given your vigilance with the all-powerful search engine rankings, you’re likely concerned or at least curious about the effect of Google’s new mobile-first index. Get answers to your questions on how it could impact your site and SEO.

Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls.

To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here's a crash course on three SEO techniques to help you get better rankings from content you’re creating.

Video options abound, particularly given video's growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits.

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead.

Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how.

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns.

Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis.

How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers.